Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
August 23, 2024 Corporations could be better champions of racial equity, research shows Recent trends suggest more corporations are providing goods and services at a reduced rate in addition to donations, rather than solely giving money to communities. BY Associated Press Forward Through Ferguson has made its mark on its community and the St. Louis region … Continue reading Corporations could be better champions of racial equity, research shows
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Anita Brearton on August 12, 2024 Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more … Continue reading Meet my research team: Gemini, ChatGPT, and Perplexity
August 04, 2024 Research reveals the unequal cognitive effort of household chores is harming women’s mental health Researchers studied the invisible dimension of household labor: the cognitive effort that goes into anticipating needs, planning, organizing, and delegating household tasks. BY The Conversation When you think about household chores, you likely think of actions: scrubbing the dishes, … Continue reading Research reveals the damage to mental health from an invisible dimension of household chores
July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds
June 18, 2024 AI is revolutionizing the market research industry. Here’s how—and why Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. BY Ron Howard In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power … Continue reading AI is revolutionizing the market research industry. Here’s how—and why
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. Kim Davis on May 1, 2024 Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. … Continue reading Qualtrics launches new Strategy & Research Suite for XM
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
By Stephanie Mehta March 11, 2024 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up … Continue reading Exclusive: Consumers are putting themselves first, according to new research
