Tag Archives: Research

Why human-centered design is vital in healthcare research

May 06, 2025 Why human-centered design is vital in healthcare research   BY Larraine Segil At the Exceptional Women Alliance, we enable high-level women to mentor each other to achieve personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from thought leaders who are … Continue reading Why human-centered design is vital in healthcare research

What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025         A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

How the event-first approach to marketing can maximize research ROI

Having your partners and community shape the research will give you content people want and a built-in audience interested in your events. Lisa Shaw on March 26, 2025   Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The … Continue reading How the event-first approach to marketing can maximize research ROI

Perplexity Launches Deep Research Project

Perplexity Launches Deep Research Project by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2025 Perplexity became the latest AI company last week to release an in-depth research tool — following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February. These agents use reasoning to synthesize large amounts of online information … Continue reading Perplexity Launches Deep Research Project

New research links popular asthma drug Singulair to serious mental health issues

November 22, 2024 New research links popular asthma drug Singulair to serious mental health issues Generic versions are still prescribed to millions annually. BY Reuters U.S. government researchers have found that a widely prescribed asthma drug originally sold by Merck & Co may be linked to serious mental health problems for some patients, according to a … Continue reading New research links popular asthma drug Singulair to serious mental health issues

After-hours work emails contribute to burnout and hostility, research shows

September 14, 2024 After-hours work emails contribute to burnout and hostility, research shows When the boundaries between home and work are eroded, it doesn’t just hurt people’s job and life satisfaction—it affects organizational performance. BY The Conversation Imagine it’s Friday evening. You’re about to watch a new Netflix drama, trying to unwind after a long week. Suddenly … Continue reading After-hours work emails contribute to burnout and hostility, research shows

How to make the most of your market research data

Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. Shiv Gupta on September 10, 2024   Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. … Continue reading How to make the most of your market research data