Gen Z Wants More Diverse Representation In Research by Kathy Sheehan , Op-Ed Contributor, October 1, 2021 On a recent panel, we spoke to a Gen Z audience about ways to make research a truly diverse and safe space for all participants. One example of a company stepping up and filling a void regarding diversity … Continue reading Gen Z Wants More Diverse Representation In Research
Tag Archives: Research
How to Do Market Research
Lyudmila Kovalenko August 6, 2021 You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are interesting to the audience. It’s not always low-cost to do research, but to enter the market with a product that the consumer … Continue reading How to Do Market Research
How to Do Market Research and Level Up Your Business
Alaina Brandenburger May 25, 2021 Conducting market research is a core component of any effective marketing strategy. It not only serves as a cornerstone of your business plan, but also provides a foundation on which to build your marketing efforts. Market research gives you a better understanding of your business and your clients. The question … Continue reading How to Do Market Research and Level Up Your Business
Automated Invoicing Add-on Research Expands Abilities For Dynamics 365 Business Applications
James Warner February 3, 2021 There is an infinite number of reasons for companies and organizations to use electronic invoicing rather than using paper documents, including preparing and maintaining compliance, signifying being agile to adapt or adjust quickly to changing and developing regulations, and overcoming manual errors. It would also be best to avoid overlooking … Continue reading Automated Invoicing Add-on Research Expands Abilities For Dynamics 365 Business Applications
YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy
Matt James January 19, 2021 Video marketing is becoming far more popular these days. A growing body of research shows that video marketing is remarkably effective. One study from 2019 showed that video marketers earn 66% more leads than marketers that don’t use video content. They also receive 54% greater brand awareness. Another study found … Continue reading YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy
How to Scale User Research at a Large Enterprise
Sam O’Brien January 11, 2021 There is a big difference between being a one-man UX band, finding out what customers need and implementing it, and conducting user research for a large business. Any company that is going to survive the harsh, digital world needs to scale. If you haven’t taken steps to scale your user … Continue reading How to Scale User Research at a Large Enterprise
How to Conduct Keyword Research for Search Engine Optimization (SEO)
Matt Janaway December 25, 2020 Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers. Tumisu / Pixabay That’s why you’ll need to conduct keyword research for SEO … Continue reading How to Conduct Keyword Research for Search Engine Optimization (SEO)
eCommerce Keyword Research
Nicole Blanckenberg November 21, 2020 If your eCommerce keyword research isn’t being done right, then there is a huge chance your organic and paid traffic is suffering. Think of keywords as a homing beacon or bread crumbs, pulling potential shoppers to your store. Lay down the wrong crumbs, and you risk bringing in the wrong … Continue reading eCommerce Keyword Research
Why Ensuring SERP Volatility is so Important for Keyword Research
Jason Khoo October 20, 2020 Ranking high on the SERPs is a lot of work. It takes focused keyword research, competitive analysis, content building, targeted link building, and a whole lot of determination. Competing against the top players for the spots on the first page is the name of the game when it comes to … Continue reading Why Ensuring SERP Volatility is so Important for Keyword Research
You need a market research mind-set
Marketers need an inner ‘market researcher’ says Leela Srinivasan of SurveyMonkey. Kim Davis on October 7, 2020 at 2:20 pm “If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. When you talk about market research, the term seems narrow and specific — but my … Continue reading You need a market research mind-set
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