July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds
June 18, 2024 AI is revolutionizing the market research industry. Here’s how—and why Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. BY Ron Howard In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power … Continue reading AI is revolutionizing the market research industry. Here’s how—and why
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. Kim Davis on May 1, 2024 Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. … Continue reading Qualtrics launches new Strategy & Research Suite for XM
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
By Stephanie Mehta March 11, 2024 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up … Continue reading Exclusive: Consumers are putting themselves first, according to new research
Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research
By Next Big Idea Club February 10, 2024 Chip Conley is a New York Times bestselling author, speaker, and the founder of one of America’s first boutique hotel companies. He was the previous head of Global Hospitality and Strategy for Airbnb and CEO of the Modern Elder Academy. He received his BA and MBA from Stanford … Continue reading U-curve of Happiness research shows how life improves after middle age. Here are 5 reasons why
By The Conversation January 19, 2024 Breakdancing in the break room might not seem like the best way to get ahead at work, but research shows recreational dance can actually improve productivity performance in the workplace. It is well known that engaging in physical activity has many health benefits—from reducing the risk of diabetes, … Continue reading Why dancers are better workers, according to research
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns. Nicola Agius on September 1, 2023 Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, … Continue reading Reddit launches AI keyword research tool
