Validate AI-generated insights, establish governance, and prioritize real-world research where it delivers the greatest value. By Lizzy Foo Kune Published on June 29, 2026 Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy … Continue reading Where synthetic data fits into customer research
June 13, 2026 Google’s Pinpoint is the free research tool you should know about BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Google’s Pinpoint is now open to everyone. It’s a surprisingly powerful free tool for making sense of giant piles of digital … Continue reading Google’s Pinpoint is the free research tool you should know about
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw Published on April 22, 2026 The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results
April 20, 2026 Bring research and evidence into classroom products BY Auditi Chakravarty How do you build products that work? We have decades of accumulated science of learning research, but it can be hard to get that research into the hands of classroom teachers. I met with Sandra Liu Huang, Learning Commons’ president, to discuss building … Continue reading Bring research and evidence into classroom products
April 09, 2026 The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season BY Kristin Toussaint Last week, the U.S. Forest Service announced that it will be closing three-quarters of its research facilities as part of a reorganization. Now, experts are worried not only about the number of scientists who … Continue reading The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. By Moni Oloyede February 26, 2026 Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content … Continue reading How to turn everyday marketing campaigns into market research
OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
At the November MarTech Conference, we discussed how AI can help marketers in their market research. MarTechBot on November 6, 2025 Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan … Continue reading AI is your key to better market research and planning
Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights. Mike Pastore on October 15, 2025 Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, … Continue reading AI is your key to better market research and planning
