Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process
Deb Davis-Lenane — August 7, 2019 — August 7, 2019 We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Organizations spend considerable resources to define and execute the right business strategies to generate revenue and high returns on their … Continue reading Segmentation Research is Critical to a Successful Business Strategy
Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
David Stucker — April 24, 2019 — April 24, 2019 Not long ago, I was a novice content writer struggling with the concept of keyword research. Specifically, I was stressing over what I believed was a crucial ingredient to blogging success — identifying a specific, targeted keyword phrase. I was both on the right track … Continue reading Stress-Free Keyword Research for Newbies
Marvin Magusara — April 17, 2019 Follow @bubblelocalseo — April 17, 2019 If you are thinking of starting a business, the first thing you have to do is to conduct thorough and extensive market research. There has never been a business which grew successfully without going through the painstaking process of researching the market they … Continue reading Advantages and Disadvantages of Doing Market Research Before Starting a Business
Justin Herring — March 27, 2019 Follow @justincherring — March 27, 2019 If you are not doing keyword research then your SEO strategy is incomplete. In this article, I am going to walk you through your keyword research weak or missed points to make you confident with your SEO. Find out not only how to … Continue reading How to Do Keyword Research (The Right Way)
Aleh Barysevich — March 20, 2019 Follow @ab80 — March 20, 2019 Keyword research has always been one of the most important (but also time-consuming and complicated) SEO activities. The best thing you can do to optimize your keyword research routine is getting yourself a powerful keyword research tool. This way, you will not only … Continue reading 5 of the Best Free Keyword Research Tools in 2019
Amy Koski — March 13, 2019 — March 13, 2019 Data visualizations have the power to reveal connections we’ve never seen and display information in ways we haven’t imagined or perceived. Sometimes they can reveal life-changing (or lifespan-extending) discoveries, and sometimes they don’t reveal so much as they show us complex ideas in digestible ways. … Continue reading Why Search Terms Don’t Trump Active Research
How to determine if you need an identity resolution provider and what questions to ask. Barry Levine on March 4, 2019 With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate … Continue reading Guide to picking an identity resolution platform
Nicole Blanckenberg — January 29, 2019 Follow @https://twitter.com/NicoleBlancken — January 29, 2019 Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the difference between your ideal shopper catching your content, or your content being a complete traffic dead-zone. The first thing you … Continue reading YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research
