Tag Archives: Research

How to augment market research and glean customer insights with AI

Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI →

MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Marketing Technology

With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds? →

Exclusive: Consumers are putting themselves first, according to new research

Consumer Behavior

By Stephanie Mehta March 11, 2024 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up … Continue reading Exclusive: Consumers are putting themselves first, according to new research →

Online Competitors vs. Business Competitors in SEO Keyword Research

Competition Strategies

Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research →

U-curve of Happiness research shows how life improves after middle age. Here are 5 reasons why

Research and Development

By Next Big Idea Club February 10, 2024 Chip Conley is a New York Times bestselling author, speaker, and the founder of one of America’s first boutique hotel companies. He was the previous head of Global Hospitality and Strategy for Airbnb and CEO of the Modern Elder Academy. He received his BA and MBA from Stanford … Continue reading U-curve of Happiness research shows how life improves after middle age. Here are 5 reasons why →

Why dancers are better workers, according to research

Work Experience

By The Conversation January 19, 2024 Breakdancing in the break room might not seem like the best way to get ahead at work, but research shows recreational dance can actually improve productivity performance in the workplace. It is well known that engaging in physical activity has many health benefits—from reducing the risk of diabetes, … Continue reading Why dancers are better workers, according to research →

Reddit launches AI keyword research tool

Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns. Nicola Agius on September 1, 2023 Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, … Continue reading Reddit launches AI keyword research tool →

AI-powered martech: This week’s releases and research

AI Marketing Tools

With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. … Continue reading AI-powered martech: This week’s releases and research →

Sunday emails are the most likely to get read, says new research

Email Strategy

By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research →

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

Mergers and Acquisitions

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues. The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia →