April 09, 2026 The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season BY Kristin Toussaint Last week, the U.S. Forest Service announced that it will be closing three-quarters of its research facilities as part of a reorganization. Now, experts are worried not only about the number of scientists who … Continue reading The U.S. Forest Service is closing down research stations ahead of a catastrophic wildfire season
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. By Moni Oloyede February 26, 2026 Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content … Continue reading How to turn everyday marketing campaigns into market research
OpenAI Adds Shopping Research For Product Discovery by Laurie Sullivan , Staff Writer, November 26, 2025 OpenAI has been pushing further into ecommerce in recent months. Now, days before the Thanksgiving holiday, it introduced and has begun rolling out a way to research shopping — a new experience in ChatGPT that does the research to … Continue reading OpenAI Adds Shopping Research For Product Discovery
At the November MarTech Conference, we discussed how AI can help marketers in their market research. MarTechBot on November 6, 2025 Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan … Continue reading AI is your key to better market research and planning
Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights. Mike Pastore on October 15, 2025 Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, … Continue reading AI is your key to better market research and planning
August 23, 2025 Most students are using AI to enhance learning, not outsource it, research shows BY The Conversation Over 80% of Middlebury College students use generative AI for coursework, according to a recent survey I conducted with my colleague and fellow economist Zara Contractor. This is one of the fastest technology adoption rates on record, … Continue reading Most students are using AI to enhance learning, not outsource it, research shows
August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. Melissa Reeve on July 25, 2025 Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers … Continue reading Making AI deep research work for strategic marketing tasks
GAI Revenue And Performance Modeled By New Street Research by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2025 How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? This question has become part of a foundation across the industry. “By the end of the decade, we expect over … Continue reading GAI Revenue And Performance Modeled By New Street Research
