Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention. By Alicia Arnold January 16, 2026 In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take … Continue reading When martech requires a sprint — and when it demands a marathon
Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. Annette Franz on December 4, 2025 Most organizations talk a good game about loyalty, but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued employee … Continue reading Winning back customers requires fixing what drove them away
September 04, 2025 Why the future of leadership is multifaceted BY Tony Martignetti and Jessica Wan There was a time when leaders followed a linear path. Pick a lane, specialize, climb the ladder, and stay the course for decades. But that norm is unraveling. Global complexity demands leaders who are adaptive, integrative, and, above all, multifaceted. These … Continue reading Why being a leader requires more skills than ever
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025 Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a … Continue reading Winning genAI search requires structured, persona-driven content strategies
Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth. Ryan Phelan on March 13, 2025 If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above … Continue reading Why marketing success requires failure (and how to handle it)
New YouTube policy requires creators to label AI-manipulated videos Maxwell William / Nov 14, 2023 YouTube will implement a significant policy update that requires creators to disclose when they upload videos with manipulated or synthetic content, especially those created using AI tools, according to a recent Bloomberg report. This move aims to enhance transparency … Continue reading New YouTube policy requires creators to label AI-manipulated videos
Apple tells corporate employees to return to the office by mid-April By late May, workers will need to be in the office at least three days a week. K. Holt @krisholt Carlos Barria / reuters Apple’s corporate employees will soon be making a gradual return to the office, two years after the COVID-19 pandemic … Continue reading Apple requires employees to work out of its offices thrice a week starting in September
Remind people of the “why” every single day to really inspire change. Stacey Ackerman on March 7, 2022 Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Also, if your organization has tried a lot of other processes or has had a lot … Continue reading Why leading an agile marketing organization requires a vision for change
Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models
Daniel Burrus March 15, 2021 Artificial intelligence (A.I.), one of the 20 core technologies I identified back in 1983 as the drivers of exponential economic value creation, has started out simple. From Amazon’s Alexa, Siri on your iPhone, or proclaiming “hey, Google…” in your home, there are several small but impactful applications of A.I. that … Continue reading A.I. Requires Repositioning Your Workforce Rather Than Laying Them Off
