Tag Archives: Requires

One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem

Organizational Culture Requires Deliberate Effort

David Dame — March 5, 2019 — March 5, 2019 We all know that developing ourselves intellectually requires sustained dedicated effort toward continual learning. We take classes, read books, read from experts online, we find mentors, we collaborate, and many of us learn by teaching others. Continual learning and growth are key to acquiring skills … Continue reading Organizational Culture Requires Deliberate Effort

European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit

European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit by Laurie Sullivan  @lauriesullivan, March 30, 2018 The European Commission announced this week that United Kingdom-based companies and residents who own .eu country code top-level domain names (ccTLDs) must enter into a “withdrawal agreement” from those domain names after Britain’s departure from the European Union … Continue reading European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit

Local SEO for service-area businesses requires a lot of servicing

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. Andrew Shotland on October 30, 2017   Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to … Continue reading Local SEO for service-area businesses requires a lot of servicing

Successful Digital Transformation Requires a Culture that Empowers Change Agents

Brian Fanzo — May 16, 2017 — May 16, 2017 Today’s enterprise companies are jumping all in with digital transformation. They are excited about integrating internet of things sensors with big data solutions combined with artificial intelligence leveraging augmented and virtual realities. These technologies and change are very inspiring for the future of work, but … Continue reading Successful Digital Transformation Requires a Culture that Empowers Change Agents