Mother’s Day Trends To Remember After The Holiday by Laurie Sullivan @lauriesullivan, May 12, 2017 Consumers will spend $23.6 billion on mom this year — up from $21.4 billion in 2016, according to estimates by the National Retail Federation (NFR). There are several trends that marketers should keep in mind even after the holiday. Leveraging … Continue reading Mother’s Day Trends To Remember After The Holiday
by Jennifer Hanford Follow @jennghanfordAugust 25, 2016 Regardless of whether you have been involved in creating your own website design or hiring someone else to do it, you know the process is often arduous. For one thing, there are many aspects to consider when designing a website. The basic goal for most business owners is … Continue reading 10 Steps to Remember for More Effective Website Design
by Aaron Gray July 6, 2016July 6, 2016 Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years. For businesses, email marketing is … Continue reading 4 Things To Remember When Creating Your Email Marketing Strategy
by Dan Forootan March 21, 2016March 21, 2016 “Video Email Marketing offers a return 280% higher than traditional direct mail.” – Gartner Research Today’s cluttered digital landscape makes it a tough challenge to capture consumers’ attention and hang on for more than a split-second. Mixing up your mediums for repeated exposure through preferred channels can … Continue reading Video Email Marketing: 8 Nuts & Bolts Steps to Remember
by Steven Miller January 15, 2016 Follow @stevmil13January 15, 2016 Search engine optimization (SEO) is a wild environment. It’s an industry in such a constant state of flux that it requires consistent monitoring and adjustment. One thing I’ve noticed, though, is that traditional SEO and local SEO are astronomically different in practice. While traditional SEO … Continue reading The Local Manifesto: 3 Things to Remember
by Lucy Barret November 30, 2015November 30, 2015 Marketing has so many subdivisions, sometimes it’s hard to keep track. Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple. What’s so tricky about it, you ask? It’s just writing… No. Not everyone can write something that speaks to their … Continue reading 20 Things to Remember for Writing the Perfect Blog Post
Seth ChatterleyJuly 23, 2015 What’s the best technique for marketing to millennials? When we need a question answered, many of us look to Professor Google. If you search “marketing to millennials,” you will be amazed at the number of hits you get. Everybody seems to have ideas about the topic, but there are no real … Continue reading 7 Things to Remember When Marketing to Millennials
Elinor StutzMay 15, 2015 Frequently, when you are relaxed and away from the computer, the names of people will come to mind. A great habit to acquire is to jot down those names in a safe place for easy recall when you return to your desk. With a list in place, reach out one by … Continue reading Remember, Connect, And Grow Possibilities
Claudia AmandApril 3, 2015 After 2009’s financial crisis, small businesses significantly cut back on expenditures, opting instead to save during a time of financial uncertainty. Banks were also cutting back on their loans, slashing small business lending by $ 8 billion. At the time, the outlook on small business growth was bleak and unpredictable, and … Continue reading 3 Important Things to Remember When Scaling a Small Business
Tjeerd BrenninkmeijerMarch 7, 2015 These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation. Visitor to Lead Management + Lead to Revenue Management Content Marketing and Marketing Automation … Continue reading CMS and Marketing Automation: 5 Things to Remember When Considering Integration
