Tag Archives: relationships

Traackr partners with Snap to boost influencer relationships

The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships →

Bumble’s founder hopes to use AI to prevent toxic relationships before they happen

Relationship Management

By Grace Snelling November 14, 2023 It’s been almost a decade since the dating app Bumble—where women always make the first move—launched online. But according to founder Whitney Wolfe Herd, the company’s core mission hasn’t changed much. “I wanted to give women control over their relationships, create a safer experience for them on the … Continue reading Bumble’s founder hopes to use AI to prevent toxic relationships before they happen →

Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers

AI Development

Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers by Steve Smith , Staff Writer @popeyesm, July 28, 2023 At our Spring edition of the Brand Insider Summit: D2C, Adore Me’s Ranjan Roy proved an excellent guide to the promise of generative AI for e-commerce processes. Everyone is testing and learning how to … Continue reading Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers →

Why neglecting work relationships can sabotage innovation and productivity, according to research

Relationship Management

By Katherine C. Kellogg, Erin L. Kelly, and Constance N. Hadley March 05, 2023 Hybrid work is here to stay in many organizations. Employees value the flexibility of remote work so much that many have resisted mandates to spend more time in the office. But managers face special challenges leading teams whose members … Continue reading Why neglecting work relationships can sabotage innovation and productivity, according to research →

4 ways to address B2B disconnects and drive customer relationships and revenue

B2B Leads Generation

Don’t let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. Scott Vaughan on October 10, 2022 The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative … Continue reading 4 ways to address B2B disconnects and drive customer relationships and revenue →

How Instacart’s new ad products disrupt grocers while strengthening brand relationships

Marketing Tools

Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust. Chris Wood on February 1, 2022 Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. The new products include brand pages … Continue reading How Instacart’s new ad products disrupt grocers while strengthening brand relationships →

How to improve customer relationships with personalized messaging

Customer Relationship Managemnet

Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging →

12 Email Marketing Best Practices for Building Relationships

Email Marketing Strategy

Alejandra Zilak December 19, 2021 Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing. Luckily, here’s a nifty guide of best … Continue reading 12 Email Marketing Best Practices for Building Relationships →

How to drive B2B revenue and relationships in a buyer-first world

B2B Success

Five principles for implementing a precision demand marketing approach. Integrate on October 7, 2021 Any B2B marketer who endured 2020 knows our industry has changed forever. Buyers are online and on their own. They now set the terms of how they connect with your brand, which makes it a real challenge to reach them with … Continue reading How to drive B2B revenue and relationships in a buyer-first world →

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy

World Level Crisis

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy by Vic Vaswani , August 18, 2021 Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one, as COVID-19 placed a new importance on relationships between B2B brands and customers. As many businesses now enter into a … Continue reading Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy →