Tag Archives: Relations

5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations

Customer Segmentation

by Tahir Akbar February 20, 2016 Follow @tahirakbrFebruary 20, 2016 Logistical efficiency is defined as how smoothly an enterprise conducts its operations. Typically logistics is all about the movement of physical goods and vital information. From raw material to warehouse management, supply chain to labor administration, product shipment to information management, everything comes under logistics … Continue reading 5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations →

Are Content and Public Relations the Future of SEO?

Search Engine Ranking

Kevin JohnsonAugust 14, 2015 It seems that the value of obtaining quality links will never disappear from SEO. However, how much value will continue to be associated with said links is frequently called into question, especially as search engine algorithms increasingly crack down on shady link-building practices. As other SEO techniques become more highly valued … Continue reading Are Content and Public Relations the Future of SEO? →

Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2

Email Marketing

Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2 →

Customers On Demand: Working Your Public Relations “Hit List,” Part 1

Customer Conversion

In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015  Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1 →

Influencer Relations, Part 2: Building and Managing Influencer Engagements

Strategy

Cory Edwards December 3, 2014   Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements →

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Content Marketing, Internet Marketing

Shelley Pringle      November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know →

Getting Started with Influencer Relations

Customer Relationship Managemnet

  Seventy-five years ago, when Dale Carnegie published How to Win Friends and Influence People, businesses were captivated with an instruction manual that would forever change their approach to relationships. Today, the buzz in marketing and PR departments around influencer management programs is pretty loud and Dale’s core message—that success has everything to do with … Continue reading Getting Started with Influencer Relations →

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