Tag Archives: Relations

Lies and bias on the rise in marketing and public relations

Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations

3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars

Frank Strong — July 16, 2019 Follow @Frank_Strong — July 16, 2019 The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a community, it got too comfortable after a decade’s long employers’ market. It became conditioned to passively wait for candidates to apply while forgetting how … Continue reading 3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars

Good Client Relations Start With Good Counsel – Stop Blindly Saying ‘Yes’

JaeMi Pennington — December 4, 2018 — December 4, 2018 geralt / Pixabay In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was … Continue reading Good Client Relations Start With Good Counsel – Stop Blindly Saying ‘Yes’

3 Research-Based Lessons on Media and Influencer Relations

Ashley Carlisle — December 29, 2016 — December 29, 2016 In the past, public relations professionals have gotten a bad reputation among journalists and even marketers. PR folks have been seen as spin doctors that flood the inboxes of time-starved reporters with irrelevant press releases and overly promotional content that’s of little value to anyone. … Continue reading 3 Research-Based Lessons on Media and Influencer Relations

Social Media: Modern Day’s New Frontier for Businesses and Public Relations

by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations

The Surprising Value of Social Media for Investor Relations

by William Comcowich July 8, 2016 Follow @CyberAlertJuly 8, 2016 Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media for Investor Relations Survey, 72 percent to … Continue reading The Surprising Value of Social Media for Investor Relations

5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations

by Tahir Akbar February 20, 2016 Follow @tahirakbrFebruary 20, 2016 Logistical efficiency is defined as how smoothly an enterprise conducts its operations. Typically logistics is all about the movement of physical goods and vital information. From raw material to warehouse management, supply chain to labor administration, product shipment to information management, everything comes under logistics … Continue reading 5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations

Are Content and Public Relations the Future of SEO?

Kevin JohnsonAugust 14, 2015 It seems that the value of obtaining quality links will never disappear from SEO. However, how much value will continue to be associated with said links is frequently called into question, especially as search engine algorithms increasingly crack down on shady link-building practices. As other SEO techniques become more highly valued … Continue reading Are Content and Public Relations the Future of SEO?