by Angela Southall Follow @mentionmeshareAugust 22, 2016 The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation. Three particular areas epitomise this new form of modern … Continue reading Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know
by Andy Cockburn July 20, 2016 Follow @mentionmeshareJuly 20, 2016 In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how the “six weapons of influence” can … Continue reading Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2)
by Lee Frederiksen March 10, 2016 Follow @hingemarketingMarch 10, 2016 When it comes to generating new business, most professional services firms rely on referrals. In fact, according to our study of 530 professional services firms, generating referrals ranked highest in terms of current marketing priorities. But sadly,most of that marketing effort may be destined to … Continue reading 10 Tips to Get More Referrals That Turn into Clients
by Lee Frederiksen February 26, 2016 Follow @hingemarketingFebruary 26, 2016 Is Asking for Referrals Right for You? For professional services firms that are trying to increase business, referrals are the go-to source. In fact, our 2015 Marketing Priorities Study discovered that 62 percent of firms cite generating referrals as their highest marketing priority. So how … Continue reading Should You Be Asking For Referrals? The Answer May Surprise You
by Len April February 19, 2016 Follow @ZenithtalentFebruary 19, 2016 High Performing Business Cultures Embrace Diversity Creating a thriving employment culture persists as a topic at the forefront of employment issues, and this year will be no exception. Part of the reason is diversity. More than 80 percent of organizations around the globe cite cultural … Continue reading Strengthening MSP Diversity Recruitment Through Talent Referrals
Brian SutterOctober 7, 2015 Ahhh, customer referrals. As you know, customer referrals are the best type of marketing there is. A few delighted customers singing your praises can get you more business than thousands of dollars spent on ads. In the marketing biz, customer referrals and online reviews fall under “Word of Mouth” marketing. This … Continue reading How to Get More Customer Referrals Without Being Pushy
Rachel SilverAugust 25, 2015 Think about your last big purchase. How much did you research it before you bought it? You spend time reading reviews and asking your friends for their opinions. You would rather buy a product you were confident with than an impulse buy especially with a big purchase. Much like buying a … Continue reading 5 Ways How Consultants Can Get Referrals
Rosalind HenshellMay 1, 2015 Winning customers and keeping them is a huge part building a successful business, but the icing on the cake is having those customers send their friends, family and associates to you as a referral. The idea of Building an Unbreakable Chain of Referrals is simple: Win one customer, get a referral … Continue reading Build An Unbreakable Chain Of Referrals
Dave HubbardMarch 9, 2015 It can be a struggle to grow your small and medium sized business (SMB), particularly if you have a lot of competition who have deeper pockets, bigger brand awareness, and bigger organizations. However, big is not always better. Many larger companies do not consider their customers as an important contributor to … Continue reading 3 Secrets To Accelerate Your Business Referrals: Small Medium Business Advantage
Dave BrockFebruary 8, 2015 Over the past several weeks, I’ve seen a number of sales people and teams on the verge of “rescuing defeat from the jaws of victory.” In each case, they had managed to get personal referrals to people they really wanted to meet. These referrals were pure gold-opening doors that might otherwise … Continue reading Personal Referrals — Keep Them Personal
