Aleah Taboclaon — December 22, 2017 Follow @aleahphils — December 22, 2017 It’s been said that a single customer, when well taken care of, could be more valuable than thousands of dollars in advertising. Referrals are often regarded as the most effective marketing tool. They have a higher retention, drive more sales, and can double … Continue reading Small Business Marketing Tips: How to Grow Your Business With Referrals
Jessica Edmondson — August 14, 2017 Follow @ContentMktg2 — August 14, 2017 Companies who have implemented referral partner software to automate partner referrals and incentives are using it to help meet growth objectives by leveraging smaller partners, qualifying potential resellers and continue to get revenue from resellers who can’t transform to a SaaS delivery model. … Continue reading What Types of Partner Referrals Are Driving New Deals? [Infographic]
Alexander Toll — February 16, 2017 — February 16, 2017 If you limit yourself to an in-house referral program, you’re neglecting the majority of talent in your network As we’ve written about before, employee referrals are a valuable, powerful tool for building teams. There are several types of employee referrals, and companies with referral programs … Continue reading Why Referrals Can’t Be Just “Employee Referrals”
Brandon Gains — January 3, 2017 Follow @brandongains— January 3, 2017 “Oh, I like that! Where’d you get it?” we ask this all the time. Even before the internet, retailers relied upon the goodwill and kind words of customers to impact the bottom line. These days, we know that 92% of consumers trust a recommendation … Continue reading 7 Ways to Drive E-Commerce Referrals
Sheeva Hoskins — November 19, 2016 — November 19, 2016 When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when they’re looking to make a purchase online, versus a meager 21% who check retailers’ websites first. On Amazon, people … Continue reading Why Reviews and Referrals Work Together
by Beth CorbyOctober 17, 2016 Now more than ever, your brand’s presence on Facebook is a crucial determinator of how you acquire new customers, amplify the reach of your brand, and nurture existing relationships. According to a study by comScore, the average person spends 13 hours on Facebook’s mobile app a month and it receives … Continue reading How to Nail Referrals on Facebook
by Angela Southall Follow @mentionmeshareAugust 22, 2016 The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation. Three particular areas epitomise this new form of modern … Continue reading Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know
by Andy Cockburn July 20, 2016 Follow @mentionmeshareJuly 20, 2016 In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how the “six weapons of influence” can … Continue reading Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2)
by Lee Frederiksen March 10, 2016 Follow @hingemarketingMarch 10, 2016 When it comes to generating new business, most professional services firms rely on referrals. In fact, according to our study of 530 professional services firms, generating referrals ranked highest in terms of current marketing priorities. But sadly,most of that marketing effort may be destined to … Continue reading 10 Tips to Get More Referrals That Turn into Clients
by Lee Frederiksen February 26, 2016 Follow @hingemarketingFebruary 26, 2016 Is Asking for Referrals Right for You? For professional services firms that are trying to increase business, referrals are the go-to source. In fact, our 2015 Marketing Priorities Study discovered that 62 percent of firms cite generating referrals as their highest marketing priority. So how … Continue reading Should You Be Asking For Referrals? The Answer May Surprise You
