by Jessica Edmondson April 18, 2016 Follow @ContentMktg2April 18, 2016 From digital machinism to digital humanism with referral programs The best practices for marketers are constantly evolving. But not long ago, technology did what we always swore it would do – it took over . . . marketing communications that is. But more specifically, an … Continue reading Digital Humanism Takes On Its Most Exceptional Form In Referral Tracking Programs
by Josh Swenson April 4, 2016April 4, 2016 Are referral widgets just a vanity application? Referral widgets have become a widely adopted approach for businesses so you may feel like this is the best path to launching your referral program. But unless you’re an ecommerce company concerned with only tracking a single transaction and not … Continue reading How Widgets Limit Your Referral Program’s Functionality
by Srna Bogunovic February 4, 2016February 4, 2016 Quick question: When is the last time you deleted a promotional email from your inbox or marked it as “spam”? Probably a few minutes ago. Well, that’s exactly what B2B buyers are doing to your marketing messages (i.e. tuning them out). What does grab our attention is … Continue reading 5 Inspiring B2C Referral Program Examples For B2B Brands
by Jillian Wood January 13, 2016January 13, 2016 Is your business looking for a referral program software solutions? To save you time, we’ve put together a handy checklist of the key features and benefits to look out for when weighing your options. Here are the six key tools and functionalities you should consider for your … Continue reading What To Consider When Evaluating Referral Program Software
by Dinesh Raju December 22, 2015December 22, 2015 If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media content, retargeting, YouTube videos. But have you considered running a referral program? As it turns out, referral marketing is one of the highest ROI marketing … Continue reading 4 Steps to Optimize Your E-commerce Referral Program
by Daniel James December 3, 2015 Follow @FurstPersonDecember 3, 2015 In a recent study, published in Personnel Psychology, the concept of referral hiring was explored. The study, titled Uncovering the Nuances of Referral Hiring, explored this topic by examining how referral employees might perform based on how their referrers perform within the organization. The details … Continue reading Short and Scholarly: Where Are Your Referral Employees Coming From?
Jessica EdmondsonOctober 8, 2015 Challenges that face SaaS companies By golly, you’ve got it! You’ve created a great SaaS product. But does that mean you’re set up to be disruptively SaaS-y? Not by a long shot. Software as a Service (SaaS) has caused a great deal of hullabaloo in the past years which has led … Continue reading Become Disruptively SaaS-y by Developing Customer Referral Programs
John CaiozzoAugust 23, 2015 These days, almost everyone is being hit by referral spam, and it is unlikely that Google will step in and stop it any time soon. This means we’re on our own to deal with it. But in order to do so, we need to know how to block sites that are … Continue reading How to Stop and Prevent Referral Spam
Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July. Martin Beck on August 17, 2015 Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from Parse.ly — a … Continue reading For Major Publishers, Facebook Referral Traffic Passes Google Again
Sylvia MontgomeryAugust 7, 2015 At this point, we’ve gone through many of the steps needed to build a complete and powerful referral strategy: Referral Marketing and Your Professional Services Brand Where Are You Now? Understand Your Target Audience Develop a Strategy Demonstrate Your Expertise Now it’s time to turn your attention to building our your … Continue reading Rethinking Referral Marketing: Build Your Professional Network
