Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession
JJ Tyson — April 28, 2020 What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase. Obviously, this is a huge … Continue reading 7 Simple Strategies to Reduce Shopping Cart Abandonment
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts
Laura Krajewski — March 3, 2020 I have a bad habit of biting my nails. I know, I know, I need to stop. Every couple of days I say to myself, this is it. I’m not going to bite them anymore. But then, I’ve got a handful of impending deadlines, a meeting I’m dreading with … Continue reading Do Your Reports Spark Joy? Tidy Up Your Reports to Reduce Call Center Stress and Boost Agent Engagement
Charu Mitra Dubey — December 15, 2019 Follow @CharuMitraDubey Do you own an eCommerce website? If you do then chances are you don’t like people exiting your website without spending even a dime. After all, sales are a priority. But what makes people abandon a cart? 200degrees / Pixabay There isn’t certainly one reason but … Continue reading How to Reduce the Shopping Cart Abandonment Rate? (Proven Ways)
Qhubekani Nyathi — October 31, 2019 Follow @qtnyathi A high customer churn rate is the Achilles heel of every membership site. If it’s not managed well, you lose more and more members. Profits dwindle and you may eventually shut down a once-thriving community. Studies show the average churn rate of a healthy subscription-based business is … Continue reading The 3 Vs to Reduce Membership Site Customer Churn
Ashley Stevens — October 18, 2019 Websites exist to be used, not just to be looked at. While the Nielsen Norman Group points out that “users have a positive emotional response to your visual design, and that makes them more tolerant of minor usability issues on your site,” a website should still strive to be … Continue reading Reduce Distractions for Improved User Experience
Peter Daisyme — October 17, 2019 Increasing revenue is a frequent thought on entrepreneurs’ minds. In reality, there’s often an easier way to generate more income: cutting costs. Reduce your business expenses and you’ll be able to achieve better cash flow and profitability. The larger the business, the higher the number of useless costs that … Continue reading 5 Easy Ways to Reduce Your Business Expenses in the Next Month
Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
Google Simplifies Publisher Content Guidelines To Reduce Conflicts by Laurie Sullivan @lauriesullivan, August 28, 2019 Google will standardize the way it presents content policies to publishers in an effort to simplify how it communicates its restrictions and processes. Information seems easy to access, but sometimes communicating the details of rules, regulations, terms and conditions is … Continue reading Google Simplifies Publisher Content Guidelines To Reduce Conflicts
