Tag Archives: Reduce

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan  @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Ama­zon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

Open Door B2B: Brands Should Reduce Gated Content, Study Says

Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage.  Don’t despair — the percentages should be even lower.  That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says

Site Search Fixes To Reduce Massive Ecommerce Returns

Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan  @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns

4 Ways eCommerce Sites Can Reduce Their Bounce Rates

Travis Jamison November 30, 2021 Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites … Continue reading 4 Ways eCommerce Sites Can Reduce Their Bounce Rates