Tag Archives: Reduce

Will AI Recommendations Reduce Risk Of Retail Returns?

Will AI Recommendations Reduce Risk Of Retail Returns? by Laurie Sullivan , Staff Writer, December 17, 2025 Consumers spent $187.3 billion so far this holiday season between November 1 and December 12, which represents 6.1% growth year-over-year (YoY), according to Adobe Analytics data. Online spending is set to reach $253.4 billion, up 5.3% YoY.   The data provides a view into U.S. ecommerce by … Continue reading Will AI Recommendations Reduce Risk Of Retail Returns?

Could Reddit’s Interactive Ad Options Reduce Zero-Click Searches?

Could Reddit Interactive Ads Reduce Zero-Click Search Stress? by Laurie Sullivan , Staff Writer, November 11, 2025 Reddit introduced “Interactive Ads” this week — a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform.  The advertising unit goes beyond static images or videos. They are intended to … Continue reading Could Reddit’s Interactive Ad Options Reduce Zero-Click Searches?

How to use generative AI to reduce friction and convert car buyers

See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. Mauricio Delgado on October 31, 2024   Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their … Continue reading How to use generative AI to reduce friction and convert car buyers

The latest and strangest TikTok trend: eating dirt to reduce wrinkles

September 20, 2024 The latest and strangest TikTok trend: eating dirt to reduce wrinkles As it turns out, the practice of eating dirt actually has a name and dates back some 2,500 years. BY Eve Upton-Clark Want to improve your gut health, reduce wrinkles, and even cure acne? Eat dirt. At least, according to the latest … Continue reading The latest and strangest TikTok trend: eating dirt to reduce wrinkles

SMBs Face Inflation Troubles, As Consumers Reduce Spending

SMBs Face Inflation Troubles, As Consumers Reduce Spending by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2024 Holidays have become the most stressful time of the year for small and medium-sized businesses, not just consumers. Pressures around inflation and the state of the economy are causing concern for small business owners ahead of the upcoming … Continue reading SMBs Face Inflation Troubles, As Consumers Reduce Spending

Authenticity Proven To Reduce Digital Ads’ Carbon Footprint

Authenticity Proven To Reduce Digital Ads’ Carbon Footprint by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2024 Google has been pushing authenticity in ads and content for years. Now global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. DoubleVerify, … Continue reading Authenticity Proven To Reduce Digital Ads’ Carbon Footprint