Tag Archives: Reduce

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs →

5 Ways to Reduce Customer Churn

Customer Retention

5 Ways to Reduce Customer Churn Gilad Maayan / Sep 22, 2023 What Is Customer Churn? Customer churn, often referred to as customer attrition, is a business term that describes the process when customers stop doing business with a company. It’s a critical metric because it’s often less expensive to retain existing customers than … Continue reading 5 Ways to Reduce Customer Churn →

3 quick ways to reduce stress and anxiety at work

Stress Management

By Stephanie Vozza June 14, 2023 Whether it’s meeting deadlines or hitting your goals, most of us feel some sort of pressure at work. While adrenaline can help us get things done, it can easily cross the line, leading to unhealthy levels of stress and anxiety. “Work-related stress arises when the demands of work … Continue reading 3 quick ways to reduce stress and anxiety at work →

Reddit To Launch Karma Kash, Reduce Marketing Swag By Half

Reddit To Launch Karma Kash, Reduce Marketing Swag By Half by Laurie Sullivan @lauriesullivan, May 5, 2023 Reddit’s initiative to help minimize the impact of marketing giveaways and promotional waste, scheduled to launch June 1, will offer a donation to non-profits rather than giving a promotional gift, also known as swag. Karma Kash — the … Continue reading Reddit To Launch Karma Kash, Reduce Marketing Swag By Half →

5 tips to reduce your job search stress—and stop you from sabotaging yourself

Job Search

By Andrew Fennell March 10, 2023 The prospect of a new job can be very exciting, but actually securing the role can be a lot less fun. With so much to consider and your future riding on the outcome, it’s easy to become stressed when searching for a job, no matter how experienced … Continue reading 5 tips to reduce your job search stress—and stop you from sabotaging yourself →

FCC chair proposes rules to reduce scam robotexts

Regulations

FCC chair proposes rules to reduce scam robotexts Kris Holt @krisholt The chair of the Federal Communications Commission has proposed new rules to tackle the scourge of text message scams. If the agency’s commissioners approve the rules at a meeting in March, providers would have to block robotexts that are “highly likely to be … Continue reading FCC chair proposes rules to reduce scam robotexts →

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Yahoo

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs →

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

Amazon Advertisement

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Amazon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees →

Open Door B2B: Brands Should Reduce Gated Content, Study Says

Branding Awareness

Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says →

PayPal has been laying off workers to reduce costs

Payroll Services

Meta will limit hiring this year due to slowing revenue growth It will reportedly slow or pause the intake of mid-to-senior level employees. M. Moon @mariella_moon May 5th, 2022 Dado Ruvic / reuters Meta is limiting its intake of new employees as part of its efforts to cut costs due to weak revenue forecasts, according … Continue reading PayPal has been laying off workers to reduce costs →