Sarah SkerikJanuary 30, 2015 Twitter analytics reveal audience engagement per-tweet. According to a paper published last month by Forrester, (Want More Social Marketing Budget? Stop Measuring Social Engagement) the engagement rates of social audiences following brands are under .01%, leading the author to conclude that “engagement isn’t a useful social marketing success metric.” I actually … Continue reading 3 Reasons Why Social Media Engagement is a Crucial Metric
Julia McCoyJanuary 30, 2015 YouTube was a revolution in the way we think about marketing. Interaction through a video was a brand new way to take advantage of media to get connections to your target audience. Never before had there been a way to connect with your audience on such a personal level while at … Continue reading Is Twitter Killing YouTube? 5 Top Reasons You Should Prioritize Twitter
Laura DonovanJanuary 21, 2015 Social Media is the way marketing is done … everyone knows that. But did you know that it would be better not to do it than to get it wrong? When we started talking about Social Media Marketing in 2009, it was still a fairly foreign concept to most business people. … Continue reading 7 Reasons DIY May Not Work For Social Media Marketing
Chad S. SloanJanuary 19, 2015 It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in … Continue reading 4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan
Marisa SmithJanuary 18, 2015 LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms. But LinkedIn is a different beast. It’s social, but it’s professional. You’re connecting for business purposes, … Continue reading 13 Reasons You’re Failing Spectacularly with LinkedIn
Elizabeth VictorJanuary 16, 2015 Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980s and 1990s. Business blogs just started to go mainstream about 10 years ago. To put things in perspective in relation to the other digital … Continue reading 10 Reasons Why You Should Have An Active Business Blog
Kristen CurtissJanuary 9, 2015 When was the last time you were asked for your email address while purchasing a product or service? What about your Twitter handle? While it’s not uncommon for businesses to promote their own Twitter handle or other social media channels online or in-store, few businesses take the opportunity to ask customers … Continue reading 6 Reasons To Collect Twitter Handles At Check-Out
Jeanette AnzonJanuary 8, 2015 When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the … Continue reading 12 Reasons Why Your Business Needs Pinterest Marketing
Tarun Pahwa January 1, 2015 For the past couple of years, marketers and web designers alike have been chanting the responsiveness mantra. Websites need to be responsive in order to accommodate viewership that accesses information across a variety of devices and screens. Rule one of service delivery is to give clients what they’re looking … Continue reading 10 Compelling Reasons to Pay Attention to Mobile Search Marketing in 2015
Kelly Shepsko December 29, 2014 I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter, or LinkedIn. However, I can assure … Continue reading 4 Reasons Why Your Business Still Needs Google+
