by Lucas Miller Follow @EchelonCopySeptember 16, 2016 I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about the importance of not “wasting time” on electronic gadgets and gizmos. And with good reason—what started out as an fascination with Tamagotchis, Game Boys and flip phones soon … Continue reading 3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age
If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that’s not a good idea. Chris Silver Smith on September 9, 2016 The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image … Continue reading 10 reasons not to pay reputation-attack sites for removals
by Kayla Matthews Follow @KaylaEMatthewsSeptember 5, 2016 Do infographics have a place in the modern internet user’s cache of enjoyable content anymore? Or are they a thing of the past? Once a sure-fire way to draw attention to a topic, infographics seem to be losing their appeal to readers, maybe due to the sheer number … Continue reading 8 Reasons Marketers Should Still Care About Infographics
by Steve Hamm Follow @maasprosrduSeptember 1, 2016 In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping … Continue reading 6 Reasons Businesses Need Social Media Marketing
by Mona Mathur Follow @https://twitter.com/monamacdesignAugust 31, 2016 It is apparently not a surprise by now that internet usage on smartphone and tablets has been sky-rocketing over the last couple of years. According to the report by Morgan Stanley, smartphone internet users are expected to match desktop users by 2016. Even with this strong proof, the … Continue reading 5 Reasons Why Your Business Needs a Responsive Website
by Sandra HessAugust 30, 2016 Nearly every business owner and hiring manager is guilty of making choices that negatively impact their quality of hire. We’ve discussed it before – some 95 percent of the employers have admitted to recently making a bad hiring choice. But these poor decisions don’t just cause monetary damage. Bad hires … Continue reading 5 Reasons Your New Hires Are Failing
by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
by Don WilliamsAugust 21, 2016 In my private life I like to capture many of life’s little moments and my time with my children to share with family and friends. I don’t think I’m any different than the rest of society. In fact, we live in an “overshare” world where we post up-to-the-minute our daily … Continue reading Keep It Live: 3 Reasons Why You Should Be Using Facebook Live
by Andrew MaceyAugust 19, 2016 Are your open rates struggling to gain momentum? Unsure of what numbers you should be shooting for when it comes to open rates? Listen, I feel your pain. It’s probably safe to say that every marketer in the world has pondered this question at some point in his or her … Continue reading 4 Reasons That Your Marketing Emails Aren’t Being Opened
by Blaise Lucey Follow @blaiselucey00August 9, 2016 We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it … Continue reading 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
