Angela Southall — June 28, 2017 Follow @mentionmeshare — June 28, 2017 Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things. It duly (and rapidly) built a loyal user base that’s still going strong … Continue reading Pinterest Developments: 3 Reasons Marketers Should Take Note
Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing. Peter Isaacson on June 22, 2017 Just last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across the full sales and marketing funnel, and … Continue reading 4 reasons the Demand Unit Waterfall is perfect for ABM
Jeff Coveney — June 21, 2017 Follow @RevEngineMarket — June 21, 2017 One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. The key is to … Continue reading 6 Reasons Why You Need a Mailing and Data Governance Policy
Andrew Todd — June 19, 2017 — June 19, 2017 Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most … Continue reading 3 Reasons to Manage Your Product Feed With Your Shopping Campaigns
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. Pauline Jakober on June 13, 2017 None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do … Continue reading 4 reasons your PPC programs can fail
Justin Herring — June 8, 2017 Follow @justincherring— June 8, 2017 If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective. In fact, many of them will tell you this traffic generation method is dead. Others will tell … Continue reading Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]
Victoria Heckstall — June 1, 2017 Follow @wahmjourney91— June 1, 2017 It may seem crazy to interview for another job when you love the job you’re already in. This isn’t about giving up a dream job it’s about keeping your career moving forward. It’s easy to get comfortable when you like the job you’re in, … Continue reading 6 Reasons to Interview for a Job Every Year Even if You Are Happy With Your Current One
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017 For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Angela Stairs — May 29, 2017 Follow @angelastairs— May 29, 2017 In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness (signals) for your … Continue reading 5 Reasons Your Company Should Have A Link Building Strategy
Sarah Clark — May 26, 2017 Follow @b3net— May 26, 2017 Since 2003, WordPress has gone on a progressive journey. It started its journey as a simple blogging platform which now has been turned into one of the most effective content management systems (CMS) in the world. WordPress has beaten all other content management systems … Continue reading 8 Reasons Why WordPress is an SEO Powerhouse
