Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Nate Dame on July 27, 2017 Too many marketers still bring SEO in at the end of a content marketing project. They finish a … Continue reading 3 reasons SEO belongs at the beginning of a project, not the end
Han Jin — July 21, 2017 Follow @jinhan8 — July 21, 2017 janeb13 / Pixabay Many young professionals who have worked for a couple years in corporate have debated whether to quit their jobs to complete an MBA. Some of them are looking for a career change, others are looking to move up in their … Continue reading 3 Reasons to Forget the MBA & Head to a Startup for Training
Heather Lohmann — July 20, 2017 Follow @heather_lohmann — July 20, 2017 We all know by now that returns are the new normal. But this begs the question—why are so many returns happening in the first place? Since the dawn of modern retail, customers have returned products for a wide variety of reasons. But the … Continue reading 6 Common Reasons for Retail Returns (And Why Retailers Should Care)
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. Andrea Lehr on July 19, 2017 “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having … Continue reading 5 reasons to create content outside your niche
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Mike Sands on July 19, 2017 What’s $100 billion mean to you? Depending upon what side of town I’m … Continue reading A billion reasons why loyalty marketers need customer identity
Deena Anreise — July 18, 2017 Follow @Prialto — July 18, 2017 Spreadsheets are admittedly useful. They make it possible for an executive to consolidate and store what amounts to file cabinets of contacts, stacks of accounting paperwork, and whole portfolios of project timelines on a hard drive or in the cloud. But when spreadsheets … Continue reading 3 Reasons Your Business is Not Too Small to Use CRM for Small Business
Mark Miller — July 16, 2017 Follow @MMtwopointfive — July 16, 2017 bawbag / Pixabay As a marketing recruitment company, we sift through a flood of resumes every day and receive lots of questions from candidates on resume development best practices. Some of the questions we receive involve the concept of resume writing services: Do … Continue reading 4 Reasons Why Marketers Should Always Write Their Own Resumes
Liz Papagni — July 13, 2017 Follow @mrktgworx — July 13, 2017 Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether … Continue reading 6 Reasons Your Marketing Efforts Should Include a Blog
Paul Keijzer — July 8, 2017 Follow @Paul_Keijzer — July 8, 2017 Being an entrepreneur, owning your own business and being your own boss is a dream we all wish to make a reality. There’s no doubt to the fact that it’s exciting, exhilarating and fun to create something from scratch. A business that’s your … Continue reading 5 Reasons Everyone Should Have A Mentor
Steve Hamm — July 6, 2017 Follow @maasprosrdu — July 6, 2017 Did you know that social media management should be a part of your automated marketing strategy? If you have been logging on to respond to notifications and share content, you are missing out on many features of social media that can help your … Continue reading 4 Reasons To Automate Social Media
