By Anton Koekemoer, January 05, 2015 If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is … Continue reading If you want Facebook Insights to really be useful, you have to use it effectively
In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has increased 360%. Martin Beck on January 7, 2015 By now there’s no doubt that Facebook is a major player in the online video world. Every day Facebook … Continue reading Facebook Shares More Evidence That Facebook Video Is Really Big
Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
Ken Sundheim December 21, 2014 Each quarter, our recruiting firm receives upwards of 33,000 resumes from all levels of sales and marketing job seekers from all over the U.S. Nearly every income bracket, education level, and age is consistently represented. Over the course of the past decade, I’ve spent time analyzing why some individuals … Continue reading What Really Affects Your Ability To Make Money
Matt Farber December 20, 2014 With today’s ever changing world of technology, should marketers continue using old methods of marketing? Trade shows, or trade fairs (as they were called in the medieval times), have been around for a long long time. They’ve proven successful for marketers as well. Coming back from a trade show exhibitors … Continue reading How to Calculate Trade Show ROI: Was it Really Worth the Money?
Kim Speier December 12, 2014 Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy? According to HubSpot, a blog is “a website with frequently updated content about a specific keyword or topic.” … Continue reading Is A Blog Really Worth The Time?
Ayodeji Onibalusi November 28, 2014 Let’s start with some data… It is a known fact these days that 93% of online experiences start with a search engine. In plain English, this means that having your company listed in a prominent place has very good profit potential, thus making SEO a high ROI marketing tactic. That … Continue reading Is There Really Such Thing as SEO for Small Business?
Bill Walls November 18, 2014 My Friend’s Company Sold for 4 Mil, So Mine Has To Be Worth 5 Mil! The big wave is coming! Like many other facets of society the “Baby Boom Generation” will have a tremendous impact on the small business environment in the United States. Big Dreams or Big Nightmare? It … Continue reading What’s Your Business Really Worth?
Jawad Khan November 17, 2014 If you’re new to blogging or just starting a new blog for your company, I’m sure one of your biggest concerns is generating regular traffic. Every day you experiment with different traffic generation strategies and try to find the secret formula that can open floodgates of visitors to your blog. … Continue reading The Conventional Traffic Advice Is a Waste of Time – Here’s What Really Works
By Tommy Landry, Published November 13, 2014 When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still … Continue reading What Marketing Schools Should REALLY Be Teaching Students
