Tag Archives: Really

What Marketing Schools Should REALLY Be Teaching Students

Marketing Strategy

By Tommy Landry, Published November 13, 2014 When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still … Continue reading What Marketing Schools Should REALLY Be Teaching Students →

Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It

Marketing Guide

In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014   We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It →

Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore

Web Management Guidelines

In the third installment of Marketing Land’s tag management series, contributor Domenico Tassone explains how and why marketers must be involved in choosing a TMS. Domenico Tassone on September 19, 2014 You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not, please check them … Continue reading Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore →

Why Your Customers Really Don’t Like ‘We Thought You Might Like’

Email Marketing

Personalisation has been a buzzword in sales, marketing and customer service circles for many years. Get it right and you will improve loyalty, advocacy and sales, but the problem is that personalisation, or behavioural merchandising as it is also often known, is very easy to get badly wrong. Most SME websites just don’t have enough … Continue reading Why Your Customers Really Don’t Like ‘We Thought You Might Like’ →

Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month

Search Engine Optimization

Transparent reporting creates a better relationship between you and your agency by allowing both parties to receive the most up–to-date information. Additionally, it allows you as a client to be aware of any changes month-to-month and helps prevent surprises. Transparent reporting puts everything out on the proverbial table for everyone to see, and prevents corruption … Continue reading Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month →

Random Posts on