Tag Archives: Really

Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It

In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It →

Do You Really Need Customer Service Coaching?

Coaching Sales, Sales Guide

By Keith Stoneman, Published October 29, 2014 Football season is starting (the American variety at least) and many of us in the United States are turning our thoughts to our favorite teams. Regardless of the sport, think of your favorite team. It’s the beginning of the season, and the leading players are being interviewed about … Continue reading Do You Really Need Customer Service Coaching? →

Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore

Web Management Guidelines

In the third installment of Marketing Land’s tag management series, contributor Domenico Tassone explains how and why marketers must be involved in choosing a TMS. Domenico Tassone on September 19, 2014 You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not, please check them … Continue reading Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore →

You Really Have No Idea How Your Media Plans Are Being Built!

Marketing Guide

re ski trips and skydiving outings more important than marketing performance? CMOs, it’s time to look closely at how agency media planners are making decisions. Dax Hamman on September 18, 2014 It is a little before midnight; I am late submitting this article by three days; I am jetlagged beyond belief; I am halfway around the … Continue reading You Really Have No Idea How Your Media Plans Are Being Built! →

Does Content Marketing Really Have a Confidence Problem?

Content Marketing

You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago. What’s going on here? Low confidence in … Continue reading Does Content Marketing Really Have a Confidence Problem? →

Why Your Customers Really Don’t Like ‘We Thought You Might Like’

Email Marketing

Personalisation has been a buzzword in sales, marketing and customer service circles for many years. Get it right and you will improve loyalty, advocacy and sales, but the problem is that personalisation, or behavioural merchandising as it is also often known, is very easy to get badly wrong. Most SME websites just don’t have enough … Continue reading Why Your Customers Really Don’t Like ‘We Thought You Might Like’ →

How To Make Email Newsletters Really, Really Effective

Email Marketing

There’s ample data to support the effectiveness of email marketing — in particular, email newsletters — yet it seems to have lost its appeal among marketers. Although a lot has changed since the “old days” and it may be more challenging to command attention in the inbox today, the reality is that email is not … Continue reading How To Make Email Newsletters Really, Really Effective →

Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month

Search Engine Optimization

Transparent reporting creates a better relationship between you and your agency by allowing both parties to receive the most up–to-date information. Additionally, it allows you as a client to be aware of any changes month-to-month and helps prevent surprises. Transparent reporting puts everything out on the proverbial table for everyone to see, and prevents corruption … Continue reading Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month →

Who is Your Website Really Built For?

Online Sales Guide

It’s 2014. We don’t have hoverboards yet, but we’re pretty close to flying cars, and it’s much more rare to find a business that doesn’t have a website, Facebook page and Twitter profile than it is to find a company that’s totally connected. Chances are your company doesn’t only have a website, but no one … Continue reading Who is Your Website Really Built For? →

Small Business Coaching – 7 Ways to Increase Sales Without Really Trying

Coaching Sales

Sales, or rather how to increase sales, is one of the most important issues within any small business. Fortunately there are a number of ways in which you can increase sales and improve conversions by integrating your sales and marketing functions: 1. Up-sell “Do you want fries with that?” is a classic up-sell. You catch … Continue reading Small Business Coaching – 7 Ways to Increase Sales Without Really Trying →