Amy Drader September 12, 2021 Check vector created by stories – www.freepik.com Knowing when someone is ready for leadership is not always clear. A star performer may have high quality skills, exceptional performance, and a great attitude but does that mean they can get the same performance out of others? Senior leaders are sometimes burned … Continue reading Is Your Star Performer Ready to Lead?
Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert
Elliot Begoun August 6, 2021 Raising money is hard, but too many of you make it even harder. I am sorry, but some tough love will be coming your way. This article is the fourth installment in the series on the ten characteristics of a Tardigrade brand. Even with a great product, brand, and plenty … Continue reading Tardigrades Are Investment Ready
Amy Drader June 11, 2021 Vector created by katemangostar – www.freepik.com Despite predictions of remote work being permanent and even recommendations to remain remote, employees still want the best of both worlds. This survey found that 75% of working adults (respondents) wanted to continue to work remotely 1-5 days/week. Now, we are emerging from dining … Continue reading Hybrid Work and Team Dynamics: Are Ya Ready?
Mitch Poirier May 4, 2021 If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to more effective, … Continue reading Top Social Media Changes in 2021: Are You Ready?
Liz Kislik March 10, 2021 A faithful reader asked me how to prepare employees for succession. This is a major issue in all kinds of organizations, but it’s particularly relevant for those with declared intentions to promote from within. Promoting from within gives you the advantage of drawing from people who know the current … Continue reading How to Get Your Rising Employees Ready for Leadership Roles
David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Chris Wood on January 14, 2021 As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and … Continue reading Is your marketing ops team ready to implement a new CDP?
Germina Paola January 6, 2021 This pandemic sparks a radical shift in how we live and work as a society. The world will never be the same, unlikely to return to the pre-covid-19 era ultimately. The notion is quite apparent in today’s digital economy’s accelerating phase, vastly ranging from online education to telemedicine. Online meetings … Continue reading Make Your Business ‘Digital Ready’ in 2021
Chris Sheehy January 3, 2021 If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your … Continue reading Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
