March 07, 2026 Can’t read books anymore? Neuroscience has a 5-step plan to get your focus back BY Inc. Have you found that you now struggle to get through a book? If so, I have good and bad news for you. The bad news is that losing your ability to read books may be common at … Continue reading Can’t read books anymore? Neuroscience has a 5-step plan to get your focus back
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. By Bryce York March 6, 2026 I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a … Continue reading Why your outreach fails before prospects even read it
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. Mike Pastore on October 30, 2025 Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just … Continue reading Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
July 31, 2024 A much better way to read email newsletters Matter, Meco, and other dedicated newsletter reader apps are optimized for immersive reading in ways your inbox will never be. BY Harry McCracken I love almost everything about email newsletters. From finance to gadgets to pop music, there are just so many stellar ones these … Continue reading A much better way to read email newsletters
June 30, 2024 If you’re struggling to find focus after vacation, read this For the skeptics and lifelong multitaskers who insist they’re proficient and productive, multiple studies have busted the myth that you can pull off the juggling act with aplomb. Focus requires effort. BY Lydia Dishman I’m just back from a short vacation, and … Continue reading If you’re struggling to find focus after vacation, read this
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023 Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Mackey said the company relies on tools like Teads Media Barometer that provides insights … Continue reading Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works. Mike Pastore on December 19, 2023 One of the joys of living in a place where the winters tend to be long and dark is the time it … Continue reading 6 marketing books to read in 2024
By Grace Snelling October 06, 2023 After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified version of the brand name, now written in all-caps block lettering. On the full stack logo, … Continue reading Eddie Bauer changed its logo because Gen Z doesn’t read cursive
By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research
By Emily Guy Birken June 24, 2023 A prospectus is a bit like a user’s manual for an investment. Companies that issue stocks and bonds and mutual funds, and exchange traded funds, are all required to file prospectuses with the Securities and Exchange Commission (SEC). The prospectus offers detailed information about the security for … Continue reading How to read a prospectus (without falling asleep)
