By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research
By Emily Guy Birken June 24, 2023 A prospectus is a bit like a user’s manual for an investment. Companies that issue stocks and bonds and mutual funds, and exchange traded funds, are all required to file prospectuses with the Securities and Exchange Commission (SEC). The prospectus offers detailed information about the security for … Continue reading How to read a prospectus (without falling asleep)
How to Write Blogs your Clients will Actually Read Nikola Baldikov / 02 Dec 2022 Blogging is the best strategy when marketing your products or services to a niche audience for whom you customize your content. As discussed, some flawless writing skills exist to captivate such audiences and improve your website visibility. 4 Ways … Continue reading How to Write Blogs your Clients will Actually Read
Considering Working With B2B Influencers? Read This First by Justin Levy , April 21, 2022 The following was previously oublished in an earlier edition of Marketing Insider. Think B2C is the only arena in which marketers leverage influencers to cut through a noisy marketplace and build brand engagement? Think again. In a world where the … Continue reading Considering Working With B2B Influencers? Read This First
Syed Balkhi October 20, 2021 Do you want more subscribers to read your emails? If so, you’re not alone. Email marketing is one of the best ways to grow your business and turn more prospects into paying customers. You may have found success building your lead list, but that’s only one piece of the puzzle. … Continue reading How to Get More Subscribers to Read Your Emails
Jon-Mikel Bailey September 28, 2021 I recently hosted a webinar on BizSugar talking about what I consider to be the essentials of any small business website. Consider this a comprehensive cheat sheet for your next web redesign project. I’m not a designer nor am I a developer. I am a digital marketer with 20+ years … Continue reading Read This Before Your Next Website Redesign
John Rampton August 5, 2021 Did you know that over the last four decades, life expectancy has increased in the U.S.? While there was a concerning decrease in 2020, mainly because of the pandemic, life expectancy is expected to rebound and increase in 2021. As such, building and maintaining your retirement savings is more important … Continue reading Understanding Annuities: A Quick Read Guide
Garry West March 23, 2021 Writing blogs can wear you down. Even the most adept wordsmith can find themselves bereft of ideas when writing about the same product for the umpteenth time. Is it just a dream, you wonder, that your words will make customers yearn for your next offering, delight in your product and … Continue reading How to Write Blogs Your Customers Want to Read
Jay Yu November 18, 2020 How hard is it to build a URL shortener? The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. However, there are … Continue reading Want to Build Your Own URL Shortener? Read This First.
Ashley Hill July 30, 2020 Email marketing can be highly profitable when it’s done right. Each $ 1 spent on email marketing can generate $ 38 in profits. But you have to keep your newsletters interesting if you want your subscribers to keep opening your emails and turning a profit. So how can you … Continue reading 5 Types of Email Newsletters Your Readers Actually Will Want to Read
