Tag Archives: Reaching

Reaching the elusive digitally-driven millennial consumer

Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. Dallas Lawrence on March 21, 2019  Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach … Continue reading Reaching the elusive digitally-driven millennial consumer

Reaching global equilibrium: The value of consent and user preference

While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019  The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference

Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Co-Op Funds Move Online Reaching More Gen Z, Millennials

Co-op Funds Move Online Reaching More Gen Z, Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2017 As the Gen Z generation contributes more dollars to online shopping, brands and retailers are beginning to rethink how they will allocate co-op funds. Some are moving budgets online to support search, mobile and other digital … Continue reading Co-Op Funds Move Online Reaching More Gen Z, Millennials

Pay-Per-Click: 4 Simple Tricks for Reaching More Buyers Online

Lucas Miller — November 4, 2016 Follow @EchelonCopy— November 4, 2016 If you’re anything like the majority of pay-per-click (PPC) marketers, once you’ve fallen into a routine, you tend to stick with it. After all, as the old adage goes, “If it ain’t broke, don’t fix it.” Though the right mentality to embrace in certain … Continue reading Pay-Per-Click: 4 Simple Tricks for Reaching More Buyers Online