Sydney Slavin — October 4, 2017 — October 4, 2017 Do you know just how many people your posts and updates are reaching? LinkedIn has updated sharing Public posts to extend the reach of your shared content – if your settings are set correctly. Up until July 2017, if you shared a Post to Public … Continue reading Are You Reaching as Many People as You Can When Posting or Sharing Content?
Co-op Funds Move Online Reaching More Gen Z, Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2017 As the Gen Z generation contributes more dollars to online shopping, brands and retailers are beginning to rethink how they will allocate co-op funds. Some are moving budgets online to support search, mobile and other digital … Continue reading Co-Op Funds Move Online Reaching More Gen Z, Millennials
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel. Josh Todd on March 31, 2017 Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to New Orleans by … Continue reading Reaching users wherever they are
Lucas Miller — November 4, 2016 Follow @EchelonCopy— November 4, 2016 If you’re anything like the majority of pay-per-click (PPC) marketers, once you’ve fallen into a routine, you tend to stick with it. After all, as the old adage goes, “If it ain’t broke, don’t fix it.” Though the right mentality to embrace in certain … Continue reading Pay-Per-Click: 4 Simple Tricks for Reaching More Buyers Online
by Madeline Boehmer Follow @madelineboehmerSeptember 12, 2016 Over the past few years, there has been a rise in the number of brands using influencer marketing to get the word out about their products. Influencers are a valuable resource as they have the ability to sell their audience products, sometimes without them even realizing they are … Continue reading Why You Need To Be Reaching Micro-influencers
by Taylor Pearson Follow @TaylorPearsonMeAugust 7, 2016 If you’re trying to reach your potential, when should you double down on your strengths and when should you mitigate weaknesses? One view is that “if you work on your weaknesses you’ll end up with a lot of mediocre weaknesses.”1 This is terrible policy. You can do fine … Continue reading The Subtle Art Of Reaching Your Potential
by Laura Donovan June 8, 2016 Follow @thewordproJune 8, 2016 The Facebook F8 Conference is always a big event each year and this year was jam-packed with new information about the Social Media Goliath. One of the topics they presented took a look into the most valuable feature of the platform, “News Feed: Getting Your … Continue reading Reaching the News Feed: Getting Your Message Out on Facebook
by Jordana Makin June 7, 2016 Follow @TextMarketerLtdJune 7, 2016 When was the last time you asked someone for a bit of change and more importantly when was the last time you were successful in gaining some? What do you need it for anyway? Bus fare? Restaurant tips? Chipping in for colleague’s birthdays and leaving … Continue reading Reaching the Generation of Cashless Shoppers
Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see. Erik Bratt on January 5, 2016 It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. … Continue reading 5 Predictions For 2016 After Reaching “Peak Martech”
