Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. Greg Sterling on December 22, 2018 The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence … Continue reading Online shopping revenues will reach $126 billion by December 31, says Adobe
Choncé Maddox — November 21, 2018 — November 21, 2018 rawpixel / Pixabay Do you consider yourself a pretty motivated person? Whether you’re self-motivated or not, it can be difficult to remain motivated when you’re going after a particular goal. Setting goals can be exciting because you’re riding off the adrenaline that comes with envisioning … Continue reading Ways to Get Motivated to Reach Your Goals
Patrick Burns — October 23, 2018 Follow @patrickburns___— October 23, 2018 A false assumption that many make with online marketing is the need to keep producing more and more content. While quantity is important, it’s not everything! What many need to focus on is the ability to craft a well thought out distribution strategy for … Continue reading 5 Strategies for Your Video’s Content to Reach Millions
Susan Gilbert — October 15, 2018 Follow @SusanGilbert — October 15, 2018 4 Entrepreneur Tools for Communication and Customer Relationships Today I have some entrepreneur tools to help them improve their customer relationships. Here’s four links with tips and tricks to kick start your Monday. Running a small business requires the wearing of many hats, … Continue reading Improve Your Communication and Reach With 4 Entrepreneur Tools
Brandon Redlinger — October 12, 2018 Follow @brandon_lee_09 — October 12, 2018 As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision makers. The challenge is the volume of emails being sent is skyrocketing, and the changes of … Continue reading How Can Reps Reach Decision Makers at Their Target Accounts?
Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store
Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method … Continue reading How to reach consumers while protecting their privacy
Jenny Traster — June 25, 2018 — June 25, 2018 Social media has proven its worth as a valuable marketing channel, and it can become even more valuable when you supplement your efforts with paid social. The organic reach of social media is decreasing, with traditional posts and tweets getting less attention than in the … Continue reading How to Expand Social Media Reach Using Paid Social
