Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. Chris Robson on March 20, 2025 When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story. Forcing … Continue reading Why forced choices reveal more customer insights than ratings
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers. Constantine von Hoffman on April 18, 2023 The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts … Continue reading Nielsen’s national TV ratings gets accreditation back after 19-month suspension
Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists by Tony Silber , Staff Writer, June 17, 2022 It’s been apparent since at least the 2016 presidential election — and probably well before — that social media spreads and amplifies misinformation and disinformation. Its toxic effect has damaged societies across the globe. Never mind … Continue reading Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists
ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs by Joe Mandese @mp_joemandese, February 23, 2022 News veracity ratings service NewsGuard is diversifying into reputation management, unveiling a deal this morning to integrate its data on the trustworthiness of news sources with Pulsar, a platform analyzing social media conversations and sharing, news, search … Continue reading News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
The Impact Of Star Ratings And Reviews On Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2019 A recent study shows businesses that earn a star rating between 3.5 and 4.5 earn more revenue annually than those with any other ratings, and those earning a 4- to 4.5-star rating earn 28% more in annual … Continue reading The Impact Of Star Ratings And Reviews On Revenue
The Impact Of Star Ratings And Reviews On Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2019 A recent study shows businesses that earn a star rating between 3.5 and 4.5 earn more revenue annually than any other ratings, and those earning a 4- to 4.5-star rating earn 28% more in annual revenue. Five-star-rated … Continue reading The Impact Of Star Ratings And Reviews On Revenue
Andy King — October 11, 2018 — October 11, 2018 Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might … Continue reading Google Shopping: Seller vs Product Ratings
Simon Chivers — November 1, 2016 — November 1, 2016 Have you noticed Google seller ratings disappearing from your AdWords ads lately? If so, then you’re not alone – many business owners and advertisers have lost their star ratings from their ads over the past couple of weeks This is because Google has changed the … Continue reading Have Seller Ratings Disappeared From Your Ads? Here’s Why
By Nevyana Karakasheva June 13th, 2016 … because fake reviews are not only immoral — but also illegal It’s never been easy to earn customer’s favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all strive (or at least we should) to encourage our clientele to share their … Continue reading Strategies for Securing Ratings and Reviews – Honestly
