Consumers use tablets differently than they do computers or smartphones, making it a challenge for marketers to target tablet users effectively. Today, columnist Andrew Waber discusses tablet usage by state, sharing insights from a recent Chitika Insights report. Andrew Waber on March 4, 2015 Properly addressing tablet users presents an interesting challenge to marketers. In … Continue reading Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
Rachel FosterFebruary 18, 2015 I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers … Continue reading How To Increase Your B2B Email Open And Response Rates
Chris GlitheroJanuary 27, 2015 If you’ve got a product that you have absolute confidence in and a website that looks good and is user-friendly, it can be somewhat frustrating if your actual sales don’t reflect this positive perception. At this point you may well begin to wonder if your product or service is really as … Continue reading Five Ways a Web Copywriter Can Boost Your Conversion Rates
PrialtoJanuary 21, 2015 “64% of people say they open an email because of the subject line” – Chadwick Martin Bailey When deciding on a subject line, you must first gain clarity on the purpose, on the email, and the audience. From there, a set of best practices should flow. We’ve got strong opinions on email … Continue reading Email Subject Line Best Practices to Improve Your B2B Open Rates
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Csaba Zajdo December 24, 2014 For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale. Increasingly … Continue reading 5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site
By Paula Chiocchi, Published November 10, 2014 It’s no secret that low email open rates represent a setback to marketers any way you slice them. For your customers, a full inbox can also be infuriating – a long string of unopened emails are never a welcome sight. Here’s what you can do to help you … Continue reading 4 Essential Ways to Maximize Your Email Open Rates
By Mark Preston, Published October 17, 2014 Do you have a lot of older content on your blog that is just sitting there, doing nothing? Then this post is for you. Historical blog optimisation essentially means going through your old, outdated blog content and optimising it in order to generate more leads and traffic, eventually … Continue reading Increase Your Blog’s Conversion Rates With Historical Content Optimisation
To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables and see which are the most effective at generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Often the smallest … Continue reading Improving Lead Generation and Conversion Rates Using A/B Testing
Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
