Mitro PatrikainenApril 24, 2015 Did you know you can increase your email open rates by deleting subscribers from your list? That’s right. Brian Moran’s Get10kFans newsletter open rates went from 5% to 20% after deleting over 100,000 subscribers. That means they are getting more opens with a smaller list! Their approach worked because they only … Continue reading 39 Ways To Increase Your Email Open Rates
Charles HeitzApril 21, 2015 The idea of a website is to give information to its visitors. Each site will have an aim, like sharing knowledge or asking people to do something, such as buy a product. There are over a billion live websites on the Internet these days, and each has a unique layout and … Continue reading How A Website’s Design Affects Conversion Rates
Nick RojasApril 20, 2015 It’s time for an introduction: Higher conversion rates, I’d like you to meet increased sales and customer satisfaction, sometimes we like to call it bigger profits for short. Conversion rates are holding hands with its best friend, web design. In a “Web Credibility Research” study performed by Stanford, they found that … Continue reading How To Optimize Your Conversion Rates
Ryan PinkhamApril 8, 2015 Email marketing works because it allows you to reach customers (and potential customers) in the place they go everyday — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business … Continue reading 5 Simple Strategies To Improve Your Email Open Rates
Jacob ShriarApril 6, 2015 Employee surveys are great, but they don’t mean much if no one’s participating. Companies often spend an incredible amount of time and energy on creating employee surveys, but there is usually very low participation. Based on research I’ve seen, 30% is the average response rate for employee surveys. I think that … Continue reading How To Improve Employee Survey Participation Rates
Adam BaetuApril 3, 2015 If you’ve mastered the basics of putting together a compelling email marketing campaign, including getting the subject line right and optimizing the content for mobile, you’re now ready to be just that bit more creative with the content you send out to subscribers. Video can be hugely engaging, hooking viewers in … Continue reading Does Video in Email Marketing Increase Response Rates?
John SeniorMarch 26, 2015 Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing … Continue reading For Killer Response Rates in Large Campaigns, Try Experimental Design
Jonathan LongMarch 15, 2015 Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue. Tweeting without a plan isn’t going to work. You have to understand how … Continue reading Increase Your Twitter Conversion Rates With These 12 Stats (Infographic)
Jonathan LongMarch 15, 2015 Are your email campaigns performing as well as you would like? Are they properly optimized, or would you like a higher conversion rate? My company teamed up with HubSpot to create the infographic below using the data from the 2014 Science of Email Report. You will learn: How consumers read your … Continue reading Improve Your Email Conversion Rates With These 7 Tips (Infographic)
Adam BaetuMarch 14, 2015 As with most things, first impressions are everything in email marketing. The very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. This is why it’s crucial to spend some time … Continue reading Subject Lines: How They Affect Open Rates and How to Write a Corker
