Tag Archives: Rates

Triggered Email Volume & Response Rates Increased in Q2: Epsilon

By Beth Negus ViveirosSep 23, 2014 Share on email Share on linkedin Share on twitter Share on facebook More Sharing Services 2 Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013, according to the Q2 2014 North America Email Trends … Continue reading Triggered Email Volume & Response Rates Increased in Q2: Epsilon →

Tapping Potential – Email Click Through Rates

Email Marketing

With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in … Continue reading Tapping Potential – Email Click Through Rates →

Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options

Email Marketing

Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew. This faction wants to keep mailing lists large and opt-out rates low, even if conversion rates are modest. The Lean Marketing Machine. This group is eager to shed dead weight and target a … Continue reading Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options →

How to Plan Consumer Path to Boost Purchase Rates

Sales Guide, Search Engine Optimization

The consumer path to purchase has become complicated in the digital age. Consumers have become savvier, taking more time to research products and services before they buy any. To boost online purchasing rates, it is no longer just about SEO and getting them to your website, although that is still a factor. You must consider … Continue reading How to Plan Consumer Path to Boost Purchase Rates →

Choice rates on children’s bank accounts

Financial Kids

There are many surprise lessons to learn in personal finance and, if children’s bank account offerings are anything to go by, the banks are making sure customers learn them young. Consumer group Choice analysed 26 children’s bank accounts offered by big banks and credit unions and were shocked by the $25 minimum monthly deposit required by … Continue reading Choice rates on children’s bank accounts →