Megan MarrsJune 29, 2015 Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many leads as companies with less than 10 landing pages. Good marketing is all about good landing pages, and the right gear … Continue reading 7 Landing Page Tools that Could Save Your Conversion Rates
Christian NkurunzizaMay 26, 2015 When managing your AdWords account, small unintentional mistakes can sink your business if not dealt with rapidly. Paul Downs, author of the late “You’re The Boss” column in the NY Times, learned a great lesson a few years ago: quantity means nothing without quality. Paul Downs makes custom conference tables, his business got … Continue reading When High Adwords And PPC Conversion Rates Are Bad For Business
Dave SchneiderMay 21, 2015 Last week I sent out a newsletter, asking the following question: What’s one problem you’re having in your business, right now? I was clear that I would respond to every single one of them with some helpful advice. For me, it was an opportunity to learn more about the issues facing … Continue reading How I Increased My Open Rates 50% By Sending My Email Twice
As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks. Kevin Gallant on May 15, 2015 It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the new policy as early as 2010, … Continue reading The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
Report finds that 75 percent of calls to businesses come from smartphones. Greg Sterling on May 15, 2015 A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a … Continue reading Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile
Columnist Tim Ash discusses tips for making your pricing seem more appealing to prospective customers. Tim Ash on May 15, 2015 You have slaved over your product or service. You have executed creative marketing campaigns that drove results. You have researched and established a fair price. I guess your job as an online marketer is done! … Continue reading Pulverizing Price Resistance To Improve Conversion Rates
Jamie NicholMay 12, 2015 Are you experiencing low response rate blues? Here are a few things you can do increase participation rates so that you gather the highest quality feedback with each employee survey. 1. Create excitement around the survey The race for high response rates should start even before the survey goes live. Create … Continue reading How to Increase Response Rates of Employee Surveys
The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III. John Donnelly III on May 12, 2015 Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be … Continue reading How The Right Social Insights Can Boost Your Click-Through Rates
VerticalResponseMay 6, 2015 Figuring out what makes your subscribers tick can be a head-scratcher. Why does one email marketing campaign perform well, while another perfectly good one seems to fall flat? We’ve previously covered some of the reasons why habitual email nonresponders become that way, and provided you with tips for re-engagement. But what do … Continue reading 3 Tips to Wake up NonResponders & Boost Email Open Rates
Curran CorriganApril 25, 2015 All modern marketers want to increase conversion rates –it’s just good marketing. However, the question is always how to do so? By taking a strategic approach in developing a Demand Generation Strategy vs. a tactical approach, marketers can make a bigger impact in their results. What really helps to increase conversation … Continue reading Increasing Conversion Rates – Part 2
