Chris Christoff — May 12, 2019 Follow @chriscct7 — May 12, 2019 Color psychology is a concept often used when marketing a product or service. It’s no secret that color is capable of altering the mood and emotions of consumers. Business owners emerging on the market now are leveraging their use of color far more … Continue reading How to Use Color to Improve Your Conversion Rate
Mia Jacobs — April 28, 2019 — April 28, 2019 Renewal is about a consistent revenue basis. The rate at which your customers extend their relationship with you determines how fast and how far your enterprise can grow. As such, being able to accurately calculate your renewal rate gives you insight into your customer success … Continue reading How to Calculate Your Customer Renewal Rate
Jared Atchison — April 2, 2019 — April 2, 2019 Starting your own online business requires time and tons of patience. You need to focus on communicating with your employees, making sure your customers are having a good experience, and keep an eye on your Google Analytic metrics — just to name a few daily … Continue reading 4 Tips to Improve Your Website’s Bounce Rate in 2019
Kristen Patel — March 19, 2019 Follow @kristinapatel — March 19, 2019 A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as … Continue reading A High Bounce Rate Isn’t Evil — It’s an Opportunity
Dmytro Spilka — March 14, 2019 Follow @spilkadi — March 14, 2019 Getting your emails read can be very hard work at the best of times. You could be marketing the best service or product, to subscribers or prospects alike, and have your campaign met by radio silence. Receiving poor responses in return for an … Continue reading Skyrocket Your Email Open Rate With These 3 Simple Steps
Paul Schmidt — February 22, 2019 — February 22, 2019 Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies 2. Testimonials … Continue reading 12 Trust Signals to Boost Your Conversion Rate
Mia Jacobs — January 12, 2019 — January 12, 2019 Free-Photos / Pixabay When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and … Continue reading How to Beat the Average Churn Rate for Subscription Service Enterprises
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity. Grace Kaye on December 10, 2018 at 12:07 pm In a world with a dizzying number of acronyms and abbreviations, you might be tempted to … Continue reading The true impact of conversion rate optimization and why it matters to you
Amreen Bhujwala — December 8, 2018 — December 8, 2018 When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content … Continue reading What is Click-to-Open Rate in Email Marketing?
Ellie Batchiyska — November 7, 2018 Follow @ElitzaBee — November 7, 2018 geralt / Pixabay Time and time again, you find your business relinquishing and replacing employees. This routine is not unlike tending a garden. At first, you might not kick up much of a fuss over the fact that your flowers keep wilting. You … Continue reading Diagnosing & Dealing with a High Employee Turnover Rate
