Justin WilsonMarch 27, 2015 A lot of the things that digital marketers spend their time doing is conversion rate optimization (CRO) – even when they don’t realize it. CRO is anything that you do to drive the percentage of people who convert on your website, i.e. the effectiveness of your site – everything from small … Continue reading 10 Easy Conversion Rate Tips
Jerry LowMarch 26, 2015 Driving traffic to your site isn’t the final goal but part of the overall process of converting site visitors into customers. You can have tens of thousands of unique site visitors per day and still not convert those customers into sales. In this post, I’m going to share some tips to … Continue reading How To Improve Your Site Conversion Rate: Quick Tips + Case Studies
Jess ArmstrongMarch 23, 2015 If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality … Continue reading Is Quality Score REALLY Just Click-Through Rate?
Richie ContartesiMarch 19, 2015 What Is Bounce Rate? Why Do People Leave Your Site? You figure you’ve got a great Website or landing page, but you aren’t generating the leads, sales, or opt-ins you expected. What gives? Well, let’s first take a look and see how long people are staying on your page. This is … Continue reading What Is Bounce Rate And How To Reduce It?
Michael CohnMarch 16, 2015 For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand … Continue reading Engagement Rate Versus Likes – Which Is More Effective?
Joy UgiMarch 15, 2015 Something I got tired of doing recently was sending our weekly newsletter. Don’t get me wrong, the process of creating the newsletter is a thrill I wouldn’t miss out on: choosing the content from partners and industry experts, carefully combing through stock photos and creating imagery. Crafting the perfect copy for … Continue reading How We Increased our Email Engagement Rate
by Rita Kreig March 9th, 2015 Rita Kreig Rita Kreig is the Inbound Marketer at Magoosh, an online test-prep startup in Berkeley, CA. She earned her Masters of Pacific International Affairs from UC San Diego, where she also studied nonprofit management. Rita loves all things education, marketing, and community development – be it creating and … Continue reading How To Lower Your Bounce Rate With Interesting Blog Content
Ankur SharmaMarch 8, 2015 So, you’ve done all the hard work. You’ve built a great looking website. You’ve optimized that website for SEO. You’ve even implemented an effective marketing strategy to drive traffic to said website. Now you’re ready to sit back and reap the profits of your labor, but of course, there’s only one … Continue reading Reducing A High Bounce Rate
Wishpond BlogMarch 1, 2015 As a fellow blogger you’ve probably noticed that no matter how engaging you think you are, most of your traffic is going to bounce as soon as (if not before) they’ve read the headline. Now, you can think “they’re a lost cause, anyway!” or you can take a good long look … Continue reading 9 Things You Can do to Decrease Bounce Rate on Your Blog
Cara HarshmanFebruary 27, 2015 Email is a core part of marketing because it works. The volume of marketing email I receive (therefore, unsubscribe to) has increased a lot over the past year and will probably continue to do so. Fifty-nine percent of marketers plan to increase their email marketing budgets in 2015 (source: Salesforce Pardot). … Continue reading Your Email Open Rate Is High? That’s Nice
