Many people are wary of pay per click advertising these days. The people who feel this way just don’t want to part with their money. You are essentially paying for your traffic. Google Adwords, however, is now the most popular pay per click platform. Why? This is due to the fact that it gives people what they’re looking for. Google has massive traffic that goes into millions. Therefore, finding your target audience is easy. There are still many people who lose lots of cash with Adwords when they’re first starting out. Many of them lose hundreds or even thousands of dollars. This is mainly due to the fact that they don’t have a plan. They think they can just put lots of money into Adwords and then sit back and count the money. You don’t just want traffic, however, you want traffic that’s targeted. If you want to succeed with Adwords, keep reading to find some common mistakes you’ll want to stay away from.
Adwords affords you various choices for creating optimized campaigns that earn a profit. But people fail to see through them and end up not using them.
One of these is phrase matching, which should always get used. You may either match your keywords using a broad, exact or phrase match. The tool is already set on broad match but you’ll want to change it. Broadly matched keywords aren’t targeted in any way. Phrase match is a better option, but exact match is ever better than that. The more targeted your keywords are, the more targeted your traffic will be. Some new Adwords users believe that the more you target your keywords, the less traffic you’ll receive and that’s just not the case.
Another blunder people often make is not being focused on the unique selling point of whatever product you’re offering. If you don’t know your product inside and out, you can’t target an ad that’s successful now can you? You must be able to say why you’re different or else you’ll look just like all those competing against you. Why would anyone choose your product over a competitor’s product? What separates your product from all the others advertised with it? Spend time on finding your USP and if you can’t find one, then create one. To succeed with Adwords, you must be able to gain a great place in the market.
It’s not smart to create one ad and then rely on that for success. You might have the best copywriting skills in the world but still you will have to create multiple ads so that you can rotate them as the traffic rolls in. This will allow you to find the ads that work, and then switch them out of the ads that don’t convert at all. Changing your ads to make them better will give you better results. You can then test your ads in the market to see if people respond to them.
Overall, AdWords isn’t rocket science, unless you see it that way. You will see that you can succeed as long as you test your ads, and change them accordingly.