Tag Archives: Questions

8 Questions to Ask Before Redesigning Your Website

by Andrew Gazdecki June 18, 2016 Follow @biznessappsJune 18, 2016 If your small business’s website isn’t gaining traffic, actively engaging customers, or targeting the right personas, it might be time for a redesign. This is particularly true if your site’s been online for more than a year and isn’t updated frequently. It’s important to stay … Continue reading 8 Questions to Ask Before Redesigning Your Website

5 Essential Questions Your Web Designer Should Ask You

by Wes McDowell June 17, 2016 Follow @wesmcdowellJune 17, 2016 If you’re looking to overhaul your business website, or if you’re embarking on your very first one, you’re probably shopping around for a qualified web designer. You’ll quickly find that there are a multitude of different designers with varying mindsets and competing core values of … Continue reading 5 Essential Questions Your Web Designer Should Ask You

Does Your Engagement Survey Ask These 3 Crucial Questions?

by Eric Chester June 6, 2016 Follow @eric_chesterJune 6, 2016 Not long ago I worked with a mid-sized manufacturing plant in St. Louis that had a remarkable record of attracting and keeping in-demand workers. Although the company offered competitive wages, their formula for employee retention did not include offering above-market compensation, perks, and benefits. When … Continue reading Does Your Engagement Survey Ask These 3 Crucial Questions?

4 Questions You Need to Ask Before Diving Into Display Tracking

by Melissa Duko June 5, 2016June 5, 2016 Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads. As advertisers invest heavily in display ads, they want … Continue reading 4 Questions You Need to Ask Before Diving Into Display Tracking

100 Questions Your Website/Digital Marketing Partner Should Ask You

by Stephanie McLaughlin May 25, 2016May 25, 2016 Planning & Discovery What are your business goals? How does the website fit into those goals? What is the purpose of your website? Who is/are the audience(s) for the website? Can you identify demographics of your website visitors? Do you have marketing personas developed? What do you … Continue reading 100 Questions Your Website/Digital Marketing Partner Should Ask You