For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs. Clay Cazier on September 5, 2016 Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as … Continue reading SEO request for proposal (RFP) questions: what to expect
by Cosette Jarrett Follow @cosettejarrettSeptember 2, 2016 Workplace safety undoubtedly becomes a larger issue each year a company is in business. As a company grows and demand increases, it becomes more and more necessary for its owner(s) to assess their operations to ensure that they are maintaining workplace safety as they attempt to increase efficiency. … Continue reading 5 Questions Your HR Team Should Ask About Workplace Safety
by Mark Miller Follow @MMtwopointfiveAugust 12, 2016 Interviewing marketing leaders is both an art and a science–and important ones at that. A thorough and effective interview strategy is essential to hiring successful marketing leaders who are suited for your company’s culture and needs. And at a time when marketing has never been more important for … Continue reading One of the Best Interview Questions You Can Ask Any Marketing Executive to Ensure You’re Making the Right Hire
by Andre Oentoro Follow @breadnbeyondAugust 9, 2016 E-commerce and web-based companies rely heavily on their web content, explainer videos being one of the most vital. However, these companies are subjective when judging their own explainer videos. Most of them only ensure that their explainer videos are good enough for them and NOT their target markets. … Continue reading 4 Essential Questions to Measure an Explainer Video’s Quality
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content
August 3, 2016 You’ve read a lot about explainer videos and you’ve decided that one is the best way to deliver your message and showcase your brand. But when you’re about to kick off the project, you realize that there are still a lot of things to decide before the final cut is in your … Continue reading Kicking Off Your Explainer Video Project: 18 Important Questions to Get You Started
by Personal Branding Blog July 29, 2016July 29, 2016 Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, … Continue reading 5 Questions to Ask Before You Launch Your Info Product
Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
by Gregg Litman July 19, 2016July 19, 2016 Did you ever notice how many times we use words that don’t really mean what we’re saying? Out-of-date sayings like dial a phone number, when phones don’t have dials anymore. Tape a TV show, when you’re really recording a file on a DVR. Or roll up a … Continue reading Common Marketing Questions: Do People Read Blogs?
by Michael Harris July 14, 2016 Follow @InsightDemandJuly 14, 2016 When customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need salespeople to shine the light of insight on visible problems. A salesperson can simply confirm the value of their product by asking generic questions. So these customers … Continue reading Challenge the Status Quo & Create Value With Insight-Based Directed Questions
