With tight budgets and increasing competition, for small businesses, any investment is a considered one. But if you’re business isn’t currently leveraging the power of social media, you’re missing out on big opportunity.
While social media is not the golden ticket to unlimited sales (nor is any one marketing tactic), social offers a unique way to market your brand and engage and interact with your existing and potential customers:
INCREASED BRAND RECOGNITION
Every opportunity you have to showcase your offerings and increase your brands visibility is valuable. A strong social media presence makes you accessible to potential customers and more recognisable to existing customers.
IMPROVED BRAND LOYALTY
Brands who use social media report higher levels of loyalty amongst their customers.
HIGHER CONVERSION RATES
Social media marketing will result in higher conversion rates. Why? Because every piece of content you share provides a chance for someone to react, visit your site and convert.
HIGHER BRAND AUTHORITY
When people want to share a brand story (positive or negative) most turn to social media. The more positive word-of-mouth there is about your business, the more authority your brand attracts.
RICHER CUSTOMER EXPERIENCES
Every interaction you have on social media is an opportunity to demonstrate and improve your customer experience. Respond directly to compliments or complaints, reveal promotions and sales and display new products or service offerings all on a medium direct to your audience.
IMPROVED CUSTOMER INSIGHTS
Learn valuable customer insights and react in real time to better your marketing approach.
Social media generates word of mouth, discussions and provides a direct line to connect with your customers. A solid social presence will have an enormous effect on your business and its growth.
So if you haven’t already.
When. Not why.Digital & Social Articles on Business 2 Community