Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale
The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. Barry Levine on May 23, 2018 From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday … Continue reading Adobe suits up for e-commerce competition with its purchase of Magento
With Amazon’s site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. Andrew Waber on May 23, 2018 Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor … Continue reading How to get the most out of your purchase of ads on Amazon
By Shane Barker May 17th, 2018 What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions … Continue reading 4 of the Biggest Factors That Affect Customer Purchase Decisions
More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase by Laurie Sullivan @lauriesullivan, April 23, 2018 People who embrace voice search aren’t using it to shop. Some 71.5% say they have never used voice search to make a purchase. This marks a sharp reversal from findings in a survey conducted … Continue reading More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase
Sahail Ashraf — March 7, 2018 — March 7, 2018 We know social media is fun and exciting, and it’s a big part of what you do. But if you’re not seeing a rise in conversions of audiences to customers you’re doing something wrong. Don’t worry though. If you try out the following points, you … Continue reading How To Use Purchase Intent Drivers To Convert A Social Media Audience
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Christopher Moore — January 17, 2017 Follow @cjmoore— January 17, 2017 Successful e-commerce is not only about conversions – it’s about getting those clients to make a repeat purchase. Our guide will show you how to do just that. As on online merchant, you know that the battle to win conversions is exhausting. And that’s … Continue reading 14 Ways to Get Your E-Commerce Customers to Make a Repeat Purchase
As the holidays approach, it’s time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond. James Collins on September 2, 2016 The ideal brand relationship is much more than a single experience. It … Continue reading Looking beyond the holiday purchase: understanding customer lifetime value
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
