Tag Archives: Purchase

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now

eCommerce Strategies

How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan  @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now →

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumer Mamangement

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study →

Visa Merchant Purchase Inquiry: Everything You Need to Know About the Dispute Tool

Credit Cards

David DeCorte — November 26, 2019 When I outlined the most commonly-asked questions about the Visa Claims Resolution initiative last September, I briefly touched on a tool called Visa Merchant Purchase Inquiry, or VMPI. This plugin enables banks and eCommerce merchants to quickly and easily resolve transaction disputes before they become chargebacks. As a merchant, … Continue reading Visa Merchant Purchase Inquiry: Everything You Need to Know About the Dispute Tool →

Category-Driven Purchase Behavior: Swinging Between Extremes

Business Development

Category-Driven Purchase Behavior: Swinging Between Extremes by Rebecca Brooks , Columnist, February 25, 2019 The linear path to purchase model has been losing relevance for some time now. It has become clear to marketers that purchase journeys no longer take a straight line from awareness to familiarity to consideration to purchase.  Instead, consumers are looking … Continue reading Category-Driven Purchase Behavior: Swinging Between Extremes →

Report: Stores still critical in consumer purchase journey, above TV and social

Consumer Engagement

Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018   A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social →

4 Purchase Funnel Mistakes That Stop You From Making the Sale

Sales Techniques

Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale →

Adobe suits up for e-commerce competition with its purchase of Magento

Marketing Platforms

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. Barry Levine on May 23, 2018    From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday … Continue reading Adobe suits up for e-commerce competition with its purchase of Magento →

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