Tag Archives: Pull

Marketers are drowning in tools and content, and only orchestration can pull them out

Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025       Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Learn the difference between promoting engagement and pushing sales in your content and how to do them right. Michael Brenner on May 18, 2023 The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s … Continue reading 5 tips for balancing ‘push’ and ‘pull’ in content marketing

SEO Misconceptions Lead Small Businesses To Pull Back Investments

SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan  @lauriesullivan, (March 19, 2018)   Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016   Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy