Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. Sam Bocetta on February 11, 2019 There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it … Continue reading Cybersecurity for marketers: Teamwork is key to protect data
Emily Andrews — December 15, 2018 — December 15, 2018 Every business big or small is at risk of getting sued. You never know where it might come from, a vendor, a client, a disgruntled employee or an angry customer. Regardless of the reason, you need to be prepared so that if it happens to … Continue reading What to Do if Your Business Gets Sued: How To Protect Your Small Business
Rick Goodman — October 3, 2018 Follow @DrRickGoodman — October 3, 2018 caio_triana / Pixabay Have you ever experienced the symptoms of burnout? Malaise, fatigue, the absence of drive, a lack of interest… if you’ve ever felt like all your professional vim and vigor were depleted, then there’s a chance you’ve dealt with burnout. Burnout … Continue reading How to Protect Yourself from Burnout
Albizu Garcia — March 21, 2018 Follow @gainapp — March 21, 2018 You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage … Continue reading 3 Foolproof Ways to Protect Your Brand on Social Media
Peter Daisyme — February 22, 2018 — February 22, 2018 You read the headlines and hear how cybercrime has become a real threat to consumers and businesses. For example, CSO recently reported the biggest data breaches of the 21st century, and the companies impacted were huge: Equifax, Yahoo, Home Depot, and Target, just to name … Continue reading 5 Ways Small Business Owners Can Protect Data
Josh Slone — December 18, 2017 — December 18, 2017 Last week, I wrote all about the email blacklist. In this post (and possibly the next), it will be more about what companies can do to avoid spam penalties and protect their domain and business email accounts. Once you’re on a blacklist and in the … Continue reading How to Protect Your Business Email Account When Doing Outreach
Jenny Stilwell — November 16, 2017 Follow @jennystilwell — November 16, 2017 I know, you’re doing a million things and don’t have time to do a full analysis of your business, market and world economic climate right now. But you do need to at some point. These 3 strategies are a quick way to minimise … Continue reading 3 Ways to Protect Your Business from a Slump
Kayla Sloan — November 12, 2017 — November 12, 2017 Devanath / Pixabay When you are a freelancer your income is literally what comes out of your head, through your hands, and into a computer. What you think and type is your source of income. There are many pitfalls that could threaten or even end … Continue reading How to Protect Your Freelance Business
Angela Baker — October 3, 2017 — October 3, 2017 Snufkin / Pixabay Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish … Continue reading How to Protect Your Blog Content From Being Stolen
