Laura MacPherson — April 22, 2020 “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People … Continue reading Find a Shared Enemy to Galvanize Your Prospects
Brett McHale — March 16, 2020 Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected—and, even better, easily duplicated. Although mastering the entirety of agency sales takes practice and experience, understanding how to properly … Continue reading 8 Steps to Create Winning Business Proposals for Your Prospects
Joint customers will be able to integrate 6sense account insights with Drift’s personalized conversation capabilities for improve account-based marketing. Jennifer Cannon on November 22, 2019 Account-based orchestration platform 6sense announced a partnership with Drift to provide a new integration between 6sense’s Company Graph and Drift’s Intel feature. The connection will provide curated company-level website visitor … Continue reading 6sense and Drift partner to enhance ABM processes, help users identify high-value prospects
Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?
Sarah Mead — June 24, 2019 — June 24, 2019 Demand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one piece of the puzzle. And although the inbound methodology is built upon the idea of attracting, converting, closing, and delighting qualified contacts, this methodology … Continue reading Leads vs. Prospects: How You Should Treat Them Differently
Getting Data on Sales Prospects Using Public Sources As you know, sales prospecting is deeply intertwined with research. The information that you collect can inform your pitch, build rapport with the prospect, and shape your messaging. Ultimately, your research will drive your sales numbers. Yet prospect research, at its best, combination an understanding of their … Continue reading Getting Data on Sales Prospects Using Public Sources
David Leonhardt — August 28, 2018 Follow @amabaie — August 28, 2018 A lot has been written about choosing the right words to lead prospects from browsing to buying. But there are important ways to visually lead prospects through the buying process. By the end of this article, you’ll know how to visually lead your … Continue reading Visually Lead Your Prospects
Pauline Jakober — August 9, 2018 Follow @GrpTwentySeven — August 9, 2018 Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the … Continue reading 8 Important Ways to Qualify Your Paid Search Prospects
Jeremy Durant — June 27, 2018 Follow @BopDesignSD — June 27, 2018 As you build out the editorial calendar for your B2B blogging and content marketing strategy, it’s important to understand who your target audience is and what they want to read. It’s also critical to understand what they don’t want to read. It’s a … Continue reading B2B Blogs Your Prospects and Clients Hate to Read
Choncé Maddox — June 10, 2018 — June 10, 2018 johnhain / Pixabay Following up is the key to running a successful business. In the professional world, everyone is busy and just trying to keep everything afloat. Not to mention, life also happens. It’s easy to overbook yourself, forget things, or just fall behind. If … Continue reading How to Follow Up With Prospects and Not Be Annoying
