Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. By Bryce York March 6, 2026 I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a … Continue reading Why your outreach fails before prospects even read it
Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025 When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust
Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach. Vladyslav Podoliako on February 20, 2024 Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can … Continue reading How to craft killer CTAs that convert B2B prospects
Brian Basilico December 8, 2021 Make It STOP! I was sitting down watching some TV with my wife and she pulled out her cellphone and said, “Can you help me?” And I said, “Sure.” She opened up her email and said, “Why am I getting all these?” When I started looking at what she meant … Continue reading You May Want Leads… But What You Really Need Is Prospects
Steven Imke June 11, 2021 Not long ago, I had a client ask me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and generated a list of medium to large size businesses he felt could benefit from his product and services. He wanted to reach out to … Continue reading How to Make Cold Calls That Will Get a Meeting with Important Prospects
Jock Breitwieser January 28, 2021 So, you’re a B2B seller. You know that you should make LinkedIn the centerpiece of your social selling strategy, but you aren’t sure how. It’s a different kind of network. If you’re used to engaging with prospects through cold email, Facebook, Twitter, or cold calling — LinkedIn can seem like … Continue reading Social Selling on LinkedIn: 9 Tips to Prospects
Jock Breitwieser December 16, 2020 In our last article, we showed you some good ways to identify and find prospects through LinkedIn, and we touched on engaging with them. Today, we want to focus on the engagement part and expand on processes and strategies you can put in place for engaging with your targets on … Continue reading 5 Tips for Engaging with Prospects Through LinkedIn
Jeremy Durant November 10, 2020 Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan … Continue reading A B2B Social Media Strategy to Connect with Prospects & Clients
Elisa Ciarametaro — May 14, 2020 We are entering a unique time in sales and marketing. Our prospects and clients are navigating new business challenges and opportunities, and there is ample opportunity to help. Executives and leaders need to adapt their messaging to remain relevant during a time of great change. How to stay relevant? … Continue reading How to Be Relevant to Your Best Prospects
