Tag Archives: Prospects

How to Make Cold Calls That Will Get a Meeting with Important Prospects

Steven Imke June 11, 2021 Not long ago, I had a client ask me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and generated a list of medium to large size businesses he felt could benefit from his product and services. He wanted to reach out to … Continue reading How to Make Cold Calls That Will Get a Meeting with Important Prospects

A B2B Social Media Strategy to Connect with Prospects & Clients

Jeremy Durant November 10, 2020 Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan … Continue reading A B2B Social Media Strategy to Connect with Prospects & Clients

How to Craft a Messaging Platform that Moves Prospects to Action

Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action

Find a Shared Enemy to Galvanize Your Prospects

Laura MacPherson — April 22, 2020 “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People … Continue reading Find a Shared Enemy to Galvanize Your Prospects

8 Steps to Create Winning Business Proposals for Your Prospects

Brett McHale — March 16, 2020 Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected—and, even better, easily duplicated. Although mastering the entirety of agency sales takes practice and experience, understanding how to properly … Continue reading 8 Steps to Create Winning Business Proposals for Your Prospects

Is Researching Your Clients and Prospects a Good Idea?

Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?