Tag Archives: Pros

Pros And Cons Of Facebook Instant Articles For Publishers

by Roee Ganot March 28, 2016March 28, 2016 Many exciting changes have been taking place that promise to help digital marketers get more reach and connect with more of their target audience. Google introduced its AMP platform for mobile content in October, and Facebook has been quietly offering instant articles to certain publishers for some … Continue reading Pros And Cons Of Facebook Instant Articles For Publishers

The Pros and Cons of 10 Information Gathering Techniques for Projects

by Jamie MacDonald January 28, 2016 Follow @MindGeniusJanuary 28, 2016 Every project manager knows that you need the right information to make your project a success. Vital information such as a projects requirements, client’s expectations and assumptions and understanding the risks are all a key part of the planning process. But how do you get … Continue reading The Pros and Cons of 10 Information Gathering Techniques for Projects

20 Tips from the Pros to Make Fantastic User Experience [Infographic]

by Antonio Tooley January 10, 2016 Follow @anttooleyJanuary 10, 2016 Although the importance of great user experience has been bandied around for years, and there has been plenty of talk about it, very few have really gone through the trouble of creating it. But, ever since Google and Facebook changed the way they analyze content … Continue reading 20 Tips from the Pros to Make Fantastic User Experience [Infographic]

What’s in Store for PPC in 2016? Predictions from the Pros

by Larry Kim December 31, 2015December 31, 2015 2015 was a jam-packed year filled with some really exciting developments in reaching our audience through digital ads. Looking ahead, our friends at Acquisio gathered some pros in the industry to chat about predictions in paid search for 2016, and there’s some great stuff to look forward … Continue reading What’s in Store for PPC in 2016? Predictions from the Pros

Click-to-Call & Paid Search: Best Practices And Secrets From The Pros

5 marketing experts share what you can do right now to transform your click-to-call campaigns Research from Google has shown that the most common response to a mobile, local search is a phone call.  Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing.  In fact, consumers are expected to click-to-call directly … Continue reading Click-to-Call & Paid Search: Best Practices And Secrets From The Pros