Tag Archives: Programmatic

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data →

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program

Twitter Tools

Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. Amy Gesenhues on May 24, 2018 Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites. According to the “Introducing the … Continue reading Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program →

Mixing Blockchain With Programmatic

Blockchain

Mixing Blockchain With Programmatic by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2018 The following was previously published in an earlier edition of Data & Programmatic Insider. Marketers in adland have few conversations these days that don’t weave in the words “blockchain” or “programmatic.” From display to video and now radio, companies like the streaming … Continue reading Mixing Blockchain With Programmatic →

Education Gap Widens As Programmatic Performance Options Multiply

Education

Education Gap Widens As Programmatic Performance Options Multiply by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to “Performance Marketing Actually Performs,” a study released by programmatic platform MediaAlpha. The survey, commissioned by Forrester Consulting to evaluate … Continue reading Education Gap Widens As Programmatic Performance Options Multiply →

Startup Lexicon Blockchain To Run At Programmatic Speeds

Startups Promises

Startup Lexicon Blockchain To Run At Programmatic Speeds by Laurie Sullivan @lauriesullivan, April 20, 2018 Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second. The technology will offer transparency into ad transactions and the ability to make … Continue reading Startup Lexicon Blockchain To Run At Programmatic Speeds →

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Marketing Platforms

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads →

Programmatic performance marketing (aka affiliate marketing) questions and answers

Programmatic

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018 Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers →

Performance is King: Keys to Success in Programmatic

Programmatic

Shawna Lent — March 23, 2018 — March 23, 2018 We told you all about ad spenders continuing to adopt programmatic capabilities in-house. You know that digital media teams have to figure out how to make programmatic and direct buying co-exist peacefully. What’s left? Well, it’s only March, so there’s probably plenty left on … Continue reading Performance is King: Keys to Success in Programmatic →

Why you should be using programmatic native ads

Advertisement Industry

Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign. Grace Kaye on March 16, 2018 Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on … Continue reading Why you should be using programmatic native ads →

IAB Steps Up To Educate Industry On Programmatic Advertising

Programmatic

IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising →