Tag Archives: Programmatic

Tying Search To Programmatic And Direct Mail Improves Results

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results →

Why the SaaS model is right for programmatic

Programmatic

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic →

Why you should embrace a full-funnel strategy for programmatic display

Programmatic

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018 Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display →

Data Shows Programmatic Video Ad Buys On The Rise

Programmatic

Data Shows Programmatic Video Ad Buys On The Rise by Laurie Sullivan @lauriesullivan, (October 27, 2018) Chocolate, which focuses on mobile video advertising, will release data next week showing the growth of programmatic advertising based on analysis from more than 166 billion ad auctions and $4 million advertising dollars. The report — Programmatic Mobile Video … Continue reading Data Shows Programmatic Video Ad Buys On The Rise →

Here’s why you should crowdsource your programmatic creatives

Outsourcing

Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. Grace Kaye on August 31, 2018 It’s not often that marketers get to kick back and relax while customers do their job … Continue reading Here’s why you should crowdsource your programmatic creatives →

Can Programmatic Build Brand?

Branding

Can Programmatic Build Brand? by Nina Lentini , Staff Writer @Nina_Lentini, (September 05, 2018) “If you want to grow a brand, you better start thinking about relevancy and the presence and continuity against prospects who are not currently customers. So how do we make programmatic branding relevant to non-customers and then to people who are … Continue reading Can Programmatic Build Brand? →

Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Publishers Guide

Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns. Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers →

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

Programmatic

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study →

How to test your programmatic creatives like a pro

Programmatic

Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. Grace Kaye on July 27, 2018 According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And … Continue reading How to test your programmatic creatives like a pro →