Hannah WoodhamJuly 21, 2015 The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories about how it will alter the media landscape are hot topics. We’re on an epic journey down the yellow brick road, … Continue reading Pay No Attention to that Man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising
Tag Archives: Programmatic
There Are No More Secrets Left In Programmatic, Only Work To Be Done
How do you achieve higher yield in programmatic? Columnist Rob Rasko digs deep into two “non-secrets” to bring you programmatic wisdom. Rob Rasko on July 10, 2015 Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices and become aces in optimization, … Continue reading There Are No More Secrets Left In Programmatic, Only Work To Be Done
5 Steps To Jump-Starting Your Programmatic Strategy
How do you unleash the benefits of programmatic advertising? Columnist Melody Gambino offers some key steps to get you started. Melody Gambino on June 26, 2015 Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers have now booked their tickets on the programmatic … Continue reading 5 Steps To Jump-Starting Your Programmatic Strategy
5 Principles For Making Programmatic Creative Work
As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips. Peter Minnium on May 4, 2015 As an ad industry veteran with the gray hair to prove it, I sometimes find myself discussing the industry with other long-time pros. The other day, an acquaintance who … Continue reading 5 Principles For Making Programmatic Creative Work
Finding Creativity In The Age Of Programmatic
Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand. Melody Gambino on May 1, 2015 Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry. While reactionaries are calling programmatic the “death of creativity,” … Continue reading Finding Creativity In The Age Of Programmatic
Placed Brings Offline Attribution To More Programmatic Players
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
Programmatic Beyond RTB: A Primer
Programmatic ad buying isn’t just about real-time bidding. Columnist Matt Ackley takes a look at other, non-real-time-bidding methods that are gaining traction. Matt Ackley on April 16, 2015 Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time bidding (RTB) auction, where ads are sold based … Continue reading Programmatic Beyond RTB: A Primer
Three Questions to Better Understand Programmatic Technology
Scott SieglerApril 15, 2015 Nothing is making a greater impact on the way media is bought and sold today than programmatic. In fact, the share of programmatic spend in US digital media (display-related) transactions, when looking at both RTB and NRTB, will expand from 38% in 2012 to 53% this year and to 83% by … Continue reading Three Questions to Better Understand Programmatic Technology
AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015 After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
Take Programmatic Display To The Next Level
There’s a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it’s still not reaching its potential. Pete Kluge on April 13, 2015 If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were being optimized to its … Continue reading Take Programmatic Display To The Next Level
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