On the heels of studies that highlight a lack of transparency in digital advertising, columnist Melody Gambino points to the way forward and how we can rebuild trust in the programmatic world. Melody Gambino on July 5, 2016 Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a … Continue reading The path to programmatic peace
by Deepan Siddhu June 26, 2016 Follow @deepansiddhuJune 26, 2016 Remember when your browsing was cluttered with those annoying pop-up ads for products you would never consider buying? Gone are the days where brands were forced to buy bulk space blindly, resulting in people who would never want to buy their products/services being shown their … Continue reading A Guide to the Good, the Bad and the Ugly of Programmatic Advertising
by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips
by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
by Beth Carter February 13, 2016February 13, 2016 Programmatic ad buying is one of the hottest buzzwords in marketing today. With 81 percent of the sales cycle taking place online, and predictions that by 2020 consumers will manage 85 percent of their relationships without ever talking to a human, it makes sense that marketing is … Continue reading Should You Increase Your Programmatic Budget?
by Nikhil Sharma January 22, 2016 Follow @mrsharmaJanuary 22, 2016 The beauty industry is one of the most competitive industries out there. Companies are constantly striving to capture the attention of consumers. If not, their competition could easily steal away their temperate customers on the next trip to the mall or drugstore while walking down … Continue reading How a Beauty Company Doubled Their Revenue With Programmatic Advertising
by Mimoza Naumovska December 12, 2015 Follow @BonadzaDecember 12, 2015 The evolving mobile advertising marketplace today can be a tough environment for brands. Mobile devices are taking the lead, increasingly changing consumer behavior and making users more demanding. As consumers use several different devices on a daily basis, their behavior also changes – search on desktop and … Continue reading Mobile Programmatic: 3 Things to Consider Before Taking the Leap
Scott SieglerSeptember 4, 2015 Programmatic technology is filled with several nuances that affect both publishers and advertisers. One such example is whitelists and blacklists, also known as blocklists. Understanding the ins and outs of these lists is important for players in the programmatic advertising space who want to optimize revenue. Whitelists and blacklists have slightly … Continue reading Programmatic 101: Defining Whitelists and Blacklists
Looking for premium programmatic success? Columnist Melody Gambino outlines the steps brands and publishers need to take to create an engaging premium programmatic environment. Melody Gambino on August 21, 2015 Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models to the dawning … Continue reading The Golden Path To Programmatic Premium
Ryan ParkerJuly 23, 2015 You may or may not be aware, but there are currently digital platforms in use that are fundamentally reshaping the entire advertising landscape. These platforms are automating the majority of the ad buying and selling processes, and happen to be doing so with more efficiency and increased accuracy of execution than … Continue reading Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads
