There’s a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it’s still not reaching its potential. Pete Kluge on April 13, 2015 If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were being optimized to its … Continue reading Take Programmatic Display To The Next Level
Laurie Sullivan @lauriesullivan, (April 09, 2015) Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in … Continue reading Programmatic Giving Search Marketers Opportunity To Oversee Other Media
Irfon Watkins December 18, 2014 Digital marketing budgets are expected to continue growing in 2015, as shown by Gartner’s Digital Marketing Spending report, and CMOs are honed in on the customer experience more than ever. In the advertising realm, programmatic trading, or automating the process of buying and selling digital media and advertising, has … Continue reading Why Data Transparency is Key to Programmatic Advertising
Publishers worry about the loss of revenue associated with the shift toward programmatic ad buying, but columnist Rob Rasko believes there are ways to solve this problem. Rob Rasko on November 19, 2014 “The only way out is through…” One of the greatest fears publishers face is an impending loss of revenue, based on … Continue reading Fixing Programmatic: Start At The Top
Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and Bing Ads, described as auction-based systems, allow marketers to bid on keywords, rather than lumping personas into audiences. The campaigns would rise to the top above the fold, … Continue reading Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
