75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
Vishal PindoriyaMay 18, 2015 Ever since I saw a story about Now This, the video news service designed for social media, I knew that something was going to change soon. Now This doesn’t have a website per se, more of a note posted to let browsers know where to find them – which is on … Continue reading Facebook Instant Articles – A New Product for Publishers
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
Lacy BoggsMay 12, 2015 Okay, this week’s WHAT NOT TO DO: This post showed up in my Tumblr feed as a sponsored post. At first glance, it’s just a recipe for chicken shawarma, right? Guess who “dailyfancies.com” is? Fancy Feast. That’s right. It’s a recipe from a CAT FOOD COMPANY. This is just… This opens … Continue reading How To Blog For A Product Business: Think Sideways
Danielle MeadApril 7, 2015 Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a … Continue reading The One Formula You Need To Write Product Descriptions That Sell
David LundMarch 25, 2015 Do you have a product to sell to retail? If you are a consumer products company, an inventor, or an entrepreneur, one of your end goals is to successfully sell your products into and through retail stores—either brick and mortar or online. Whether your goal is to sell your product regionally, … Continue reading Are You Ready to Sell Your Product to Retail?
Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap
Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. Rob Rasko on March 16, 2015 It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a native ad … Continue reading Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with its new Product Ads unit. Greg Finn on February 17, 2015 Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific products to specific people by using a … Continue reading Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
