VerticalResponseJune 4, 2015 You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. But because you’re unveiling something new and possibly unfamiliar, it’s important to keep messaging clear, concise and helpful. Any announcement email should tell the customer three things: What the new product … Continue reading 3 Tips for Retailers Promoting a New Product via Email
Anne MurphyJune 2, 2015 What does product marketing look like in 2015? Well, as The Blueprint of Modern Product Launch Marketing explains, adoption is high, content is key, channels are diverse, and measurement is increasingly important. But one of the most critical components of modern product marketing is indicative of a shift across marketing: the … Continue reading The State of B2B Product Marketing (Infographic)
Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
Shelly DuttonMay 22, 2015 Today’s customers are inundated with choices. Whether bottled water or mobile devices, there are hundreds of brands to choose from. And sometimes competing brands offer products with similar features, benefits, and price. Because the marketplace is oversaturated with little differentiation, customers are changing how they make their final purchase decisions. No … Continue reading Why Services Should Be Part Of Your Product Strategy – And Four Ways To Get Started Now
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
Vishal PindoriyaMay 18, 2015 Ever since I saw a story about Now This, the video news service designed for social media, I knew that something was going to change soon. Now This doesn’t have a website per se, more of a note posted to let browsers know where to find them – which is on … Continue reading Facebook Instant Articles – A New Product for Publishers
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
Lacy BoggsMay 12, 2015 Okay, this week’s WHAT NOT TO DO: This post showed up in my Tumblr feed as a sponsored post. At first glance, it’s just a recipe for chicken shawarma, right? Guess who “dailyfancies.com” is? Fancy Feast. That’s right. It’s a recipe from a CAT FOOD COMPANY. This is just… This opens … Continue reading How To Blog For A Product Business: Think Sideways
Danielle MeadApril 7, 2015 Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a … Continue reading The One Formula You Need To Write Product Descriptions That Sell
David LundMarch 25, 2015 Do you have a product to sell to retail? If you are a consumer products company, an inventor, or an entrepreneur, one of your end goals is to successfully sell your products into and through retail stores—either brick and mortar or online. Whether your goal is to sell your product regionally, … Continue reading Are You Ready to Sell Your Product to Retail?
