Brad JeffersonJuly 11, 2015 Product videos may be the difference between disengaged customers and more ecommerce conversions. But, when it comes to implementing your own video strategy, where do you begin? Before you press record, check out these three steps to make your first product video a success. Step 1: Planning First things first, you’ll … Continue reading From Storyboard To Export: How To Create Your First Product Video
Thomas LontzJuly 3, 2015 Product launch. Sending your baby out into the world can be a terrifying thought, but it doesn’t have to be. Anyone who has been working for months getting ready for a product launch knows the stress and the fear that can run rampant. Much of this is caused by the unknown, … Continue reading 3 Tips to a Successful Product Launch
Ritika PuriJune 30, 2015 A strong product launch strategy is built on education. In addition to bringing a new offering the market, your brand needs to operate as a guide—especially if you’re introducing a new concept. Your audiences might feel overwhelmed, lost, or unsure of how to get started. That’s where content comes in. Through … Continue reading A Guide for Your Next Product Marketing Launch
Ritika PuriJune 13, 2015 Building a product is hard. But crafting your product’s value proposition is even harder. In just a few short minutes (and words), you need to capture your audience’s attention and share your entire brand story. As Kapost’s Blueprint of Product Launch Marketing points out, content can help by providing the right … Continue reading The Dimensions of an Awesome Product Launch
Zach EttenJune 9, 2015 What if there was an easy way to promote relevant items from your product catalog to Facebook users who have already perused your website? Having a way to present a user with something in which they’ve already shown interest is the first step to making a conversion. Thankfully, this can be … Continue reading Getting Started With Facebook Dynamic Product Ads
Jillian LondinoJune 5, 2015 How social influencers can help introduce a novel product into the tech, retail and food industries. New products come in all shapes and sizes. The same is true for social influencers; posting styles, follower counts, interest categories and so much more varies between the forces who have power over today’s purchasing … Continue reading Launching a Non-Traditional Product Through Social Influencers
VerticalResponseJune 4, 2015 You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. But because you’re unveiling something new and possibly unfamiliar, it’s important to keep messaging clear, concise and helpful. Any announcement email should tell the customer three things: What the new product … Continue reading 3 Tips for Retailers Promoting a New Product via Email
Anne MurphyJune 2, 2015 What does product marketing look like in 2015? Well, as The Blueprint of Modern Product Launch Marketing explains, adoption is high, content is key, channels are diverse, and measurement is increasingly important. But one of the most critical components of modern product marketing is indicative of a shift across marketing: the … Continue reading The State of B2B Product Marketing (Infographic)
Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
Shelly DuttonMay 22, 2015 Today’s customers are inundated with choices. Whether bottled water or mobile devices, there are hundreds of brands to choose from. And sometimes competing brands offer products with similar features, benefits, and price. Because the marketplace is oversaturated with little differentiation, customers are changing how they make their final purchase decisions. No … Continue reading Why Services Should Be Part Of Your Product Strategy – And Four Ways To Get Started Now
